Jurnal Ipteks Terapan : research of applied science and education
Vol. 14 No. 3 (2020): Re Publish Issue

DEVELOPMENT OF E-FASHION DIGITAL MARKETING APPLICATION FOR THE CREATIVE FASHION INDUSTRY WEST SUMATERA

Abulwafa Muhammad (Universitas Putra Indonesia “YPTK” Padang)
Dhio Saputra (Universitas Putra Indonesia “YPTK” Padang)

Article Info

Publish Date
30 Sep 2020

Abstract

This research was conducted to determine the digital marketing needs of fashion industryproducts in the province of West Sumatra. Conducting needs analysis based on currentmarketing conditions of the fashion industry products provides direction for thedevelopment of digital marketing applications that are needed. The analysis in this studyuses a data mining algorithm and will produce an integrated digital marketing applicationfor fashion industry players in West Sumatra. So that the fashion industry has a containerbased on digital marketing to accommodate all products and market it. This will providegreater opportunities for these fashion products to be known by the community and willincrease the pattern of product marketing.

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Journal Info
Jurnal Ipteks Terapan : research of applied science and education
Website

Abbrev

jit

Publisher

Lembaga Layanan Pendidikan Tinggi Wilayah X

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Veterinary Other

Description

The journal focuses on publishing unpublished original research results anywhere such as: the research result on applied science and education such as: curriculum development and learning, character education, technology and instructional innovation, and learning evaluation. the research result on ...