E-JRM
eJrm Vol. 8 No. 09 Agustus 2019

PENGARUH CITRA MEREK (BRAND IMAGE), KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HONDA DI MPM MOTOR

Irawan Dwiyanto (Unknown)
Rois Arifin (Unknown)
M. Hufron (Unknown)

Article Info

Publish Date
30 Jul 2019

Abstract

ABSTRACT               This study aims to examine and analyze the influence of brand image, Product Quality, Price Perception, Sales Promotion on The Purchase Decision of Honda Products in Mpm Motor. Population and sample in this study were 78.  The methods to collect the data was questionnaire. Data analysis in this study used  SPSS version 14. In this study the application used to test the data were “validity test, reliability test, Normality test, multiple linear regression analysis, classical assumption test, and testing the research hypothesis”. The result in this study indicated that Brand image and Sales Promotion have a significant effect on Honda MPM Motor Purchase Decisions. Product Quality and Price perception have no significant effect on purchasing decisions.  Keywords: Product Quality, Price Perception, Sales Promotion On The Purchase Decision

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...