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M. Hufron
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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Pengunjung Alibaba Phone Pasuruan) Wilantika Wilantika; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of Electronic Word of Mouth (E-Wom) on Purchase Intention through Brand Image as a Mediation Variable. The population in this study took from data obtained from the Alibaba Phone Pasuruan Visitors in April - May. Sampling in this study was 89 respondents. The analytical method used with Random Sampling. The results of the study show that e-WOM has a significant effect on Purchase Intention (Case Study on Alibaba Phone Pasuruan visitors). The results of the study have shown that e-WOM has a significantly positive effect on Brand Image on visitors to the Alibaba Phone Pasuruan. Based on the results of the analysis of the influence of e-WOM on Purchase Intention, Sig. equal to 0,00 with beta coefficient value 13,025, Sig value. 0.00 <0.05 indicates that H1 is accepted. This result means that e-WOM has a positive effect on Purchase Intention, the results of the study show that e-WOM has an effect on Purchase Intention. Based on the results of the analysis of the influence of e-WOM on Brand Image, the Sig value is obtained. equal to 0,000 with beta coefficient value 21,073. Sig value. 0,000 <0,05 indicates that H2 is accepted. Based on the analysis of the influence of Brand Image on Purchase Intention, the Sig value is obtained. 0,000 with beta coefficient of 8,695. Sig value. 0,000 <0.05 indicates that H3 is accepted. This result means that Brand Image has a significant positive effect on Purchase Intention. Because the higher the Brand Image that is owned it will affect the Purchase Intention to the visitors of Alibaba Phone Pasuruan.  Keyword: Electronic Word Of Mouth (E-Wom), Brand Image, Purchase Intention
Electronic Word Of Mouth (EWOM), Kepuasan Konsumen dan Pengaruh Langsung dan Tidak Langsung Terhadap Minat Beli Konsumen Online Shopee Pada Mahasiswa Di FEB Universitas Islam Malang Nur Faiza; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 06 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT             This study aims to find out and analyze the electronic wprd ofmouth, consumer satisfaction and direct and indirect influence on the interest of Shopee Online Consumers on Students at FEB Malang Islamic University. The sample in this study was the FEB students of the Islamic University of Malang in the 2015-2018 academic year who had known 93 online shopee advertisements. Data collection is done by distributing questionnaires. The data analysis used in this study used validity, reliability, normality, path analysis, t test and sobel test.The results showed that Electronic word of mouth (EWOM) has a direct effect on customer satisfaction, Electronic word of mouth (EWOM) has a direct effect on social media, consumer satisfaction directly influences social media, electronic word of mouth (EWOM) has a direct influence on buying interest Social media has a direct effect on buying interest. Consumer satisfaction directly influences buying interest. Consumer satisfaction can mediate between Electronic word of mouth and social media. Social media can mediate between electronic word of mouth (EWOM) and buying interest, social media is not proven. can mediate between customer satisfaction with buying interest Keywords: EWOM, Consumer Satisfaction, Social Media, Buying Interest
PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Roti Bakar Kartika) Reydora Husaen Qornabela; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09. No. 09. Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract            This Study Aims To Determine The Effect Of Product Quality, Price And Quality Of Service On Purchasing Decisions The Variable Used In This Study Is The Variable Purchase Decision Of The Dependent Variable, While The Independent Variable Is The Effect Of Product Quality, Price And Quality Of Service The Number Of Samples Was 81 Respondents.The Results Of This Study Simultaneously Conclude That There Is An Influence Between The Variables Influence Of Product Quality, Price And Quality Of Service To Purchase Decisions And Partially Conclude That There Is An Influence Between Variables Influence Of Product Quality, Price And Quality Of Service To Purchase DecisionsKeywords: Product Quality, Price, Quality Of Service, Purchasing Decisions
PENGARUH REPUTASI MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PASTA GIGI PEPSODENT DI DESA WONOREJO KECAMATAN SINGOSARI KABUPATEN MALANG (Studi Kasus Pada Konsumen Pasta Gigi Pepsodent Di Desa Wonorejo Kecamatan Singosari Kabupaten Malang) Nur Laili Khoirunnida; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 06 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study is to influence brand reputation and product quality on consumer loyalty and customer satisfaction as an intervening variable in Pepsodent Toothpaste in Wonorejo Village, Singosari District, Malang Regency. The population of this study was consumers of pepsodent toothpaste in Wonorejo village, Singosari district. Samples were taken using the Slovin formula so that 90 respondents were eligibleas samples. This study uses primary data and path analysis methods.               The results of this study indicate that the Brand Reputation and Product Quality variables directly influence significantly the value of Consumer Satisfaction. Brand Reputation Variables have no direct significant effect on consumer loyalty while product quality has a direct and significant effect on consumer loyalty. The variable customer satisfaction has a significant direct effect on consumer loyalty. Variables of brand reputation and product quality indirectly influence consumer loyalty with customer satisfaction as an intervening variable. Keywords: Brand Reputation, Product Quality, Consumer Loyalty, Customer Satisfaction as Iintervening variables.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KEPUASAN SEBAGAI VARIABEL INTERVENING TERHADAP LOYALITAS ANGGOTA (Studi Kasus Pada KSPP BMT NU Gapura Kec. Gapura Kab. Sumenep) Zairozie Tamim; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 7 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research are based on interesting phenomenon about the existence of koperasi as one of economic institution, which holds a familial bonds, Transcend beyond its glory, and loyal to it's members. The purpose of this research is to find out and analyze whether there is influence of googled customer relationship management (CRM) as X variables, meanwhile Y1 as intervening variables due to customer satisfaction and Y2 as customer loyalty. The research results showed that there was a significant influence between copied customer relationship management towards the pasted customer satisfaction. Therefore Y1 as satisfaction variable influences Y2 as loyalty. Therefore customer loyalty significantly benefitted credits towards translator directly. As advised by KSPP BMT NU Gapura to keep improving the costumer relationship management so that we can achieve customer loyalty by giving their satisfaction. Keywords : KSPP BMT NU, Customer Relationship Management, Customer      Satisfaction, Customer Loyalty.
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA WISATA ALAM SUMBER MARON KARANGSUKO, PAGELARAN, MALANG) Karina Putri Melati; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 11 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to discuss and analyze experiential marketing towards customer satisfaction. The population consists of 500 and the sample consists of 83 consumers. Data collection in this study through a questionnaire. Data analysis in the study using SPSS version 14. Testing the application of data used in this study include multiple regression analysis, validity test, reliability test, normality test, classic assumption test, and research hypothesis test.               Indicator analysis shows that the marketing experience of taste indicators, thinking, acting, and partial relations have a partial interest in customer satisfaction while indicators feel no significant effect on customer satisfaction. Experience based marketing strategies that consist of indicators of feeling, feeling, thinking, acting and relating to influencing consumers.Keywords: sense, feel, think, act, and relate
Pengaruh Kualitas Pelayanan Dosen Dan Fasilitas Perkuliahan Terhadap Kepuasan Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Roy Hanafi; Muhammad Mansur; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 06 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract               This study aims to determine the effect of lecturer service quality and lecture facilities on Faculty of Economics and Business, Islamic University of Malang student satisfaction. The data used in this study uses primary data by distributing questionnaires to respondents. The study population was students of the Faculty of Economics and Business UNISMA, while the sample used was the Management Study Program, Accounting and Sharia Banking in the 2016-2018 class year at the Faculty of Economics and Business, Islamic University of Malang. The research sample was taken from the population using a sampling technique in the form of a purposive sampling method. The results obtained by using multiple linear regression test Y = -5,933 + 0,287 x_1 + 0,313x_2 + e, and this research test uses the f test and t test. The results of this study indicate that the quality of lecturer services partially influences student satisfaction and lecture facilities affect student satisfaction. While simultaneously the quality of lecturer services and lecture facilities affect student satisfaction. Key words: Lecturer Service Quality, Lecture Facilities and Student Satisfaction
PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP PURCHASE DECISION MELALUI WORD OF MOUTH (Pada pengguna Oppo Smartphone di Mbah Jo Malang) Ana Laillaturovikoh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to determine the effect of brand image and brand love on purchase decision through word of mouth in Oppo Smartphone users in Mbah Jo Malang. The population in this study took from data obtained from users of Oppo Smartphone Mbah Jo Malang in February-April. Sampling in this study was 93 respondents. The analytical method used is the path analysis method. The results in this study indicate that the significant t-test on the brand image variable (X1) 0.000 with t-count is 3.957 smaller than the value of α (0.05) this means that brand image (X1) has a significant positive effect on word of mouth (Z). On the significant value of t-test on the brand image variable (X2) 0,000 with t-count is 8.723 smaller than the value of α (0.05) this means that brand love (X2) is positive for word of mouth (Z). significant t-test on brand image variable (X1) 0.045 with t count is 2,030 smaller than α (0,05) this means that brand image (X1) has a significant positive effect on purchase decision (Y). On the significant value of t-test on the variable brand love (X2) 0.000 with t-count is 5.602 smaller than the value of α (0.05) this means that brand love (X2) is positive for purchase decision (Y). the significant value of t-test on the purchase decision variable (Y) 0,000 with t-count is 8.257 which is smaller than the value of α (0.05) this means that word of mouth (Z) has a significant positive effect on purchase decision (Y).  Keyword: Brand Image, brand Love , Purchase Decision, Word Of Mouth
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN CONVENIENCE GOODS PADA KONSUMEN SWALAYAN KUD PAKIS Muhammad Rukmana; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 03 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to find out and analyze the effect of simultaneous and partial variables on product quality, service quality, price and word of mouth promotion on goods purchasing decisions in KUD Pakis supermarket customers. With this type of research is explanatory, namely research explains. This research was conducted in April-July 2019, and took place at KUD Pakis supermarket, Pakis District, Malang Regency. The population in this study amounted to 1,750 obtained in April 2019, and the sample used the accidental sampling method with 95 respondents. This study uses primary data through questionnaires and measurement scale is a Likert scale. The analytical tool in this study uses the Test Instrument data method, Normality test, multiple regression analysis, and Classical Assumption Test.Based on the results of the statistical test, the results show that product quality, service quality, price and word of mouth simultaneously influence purchasing decisions. And partially product quality, service quality and price have a positive and significant influence on purchasing decisions, while word of mouth has no significant effect on purchasing decisions.Keywords: Product Quality, Service Quality, Price, Word Of Mouth, Purchase Decision
Pengaruh Green Marketing Terhadap Minat beli Yang Dimediasi Oleh Brand Image (Studi Kasus pada Air Minum Dalam kemasan Ades di Toko Panjerejo Tulungagung) Muchamad Choirul Hisam; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research aims to identify and analyze the green marketing has a direct impact on directly affected the interest of buying buy water in the ades. Knowing and analyzing the brand image directly affected the interest of buying bottled water in the ades. Establishing and analyzing the influence of green marketing's indirect influence on purchasing interest via the brand image as an intervening variable. The population of this study is the owner of a yulia store that bought Bottled Water by 1229, while samples amounted to 93. Data analysis using path analysis. The technieque employed in this research is sampling techiques . Research has shown that green marketing is a significant and immediate effect equal to 0,842. But green marketing has a direct and significant impact on buying interest equal to 0,854. The brand image is devastating  equal to 0,854 and devastating for interest in buying and the brand image can mediate between green marketing's interest in purchasingKeywords: Green marketing, purchasing interests, brand image
Co-Authors Aan Arief Trenggono Abdul Kodir Djaelani Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Nur Cahyo Adinda Putri Ramadhani Afi Rachmat S Afida Nur Uzma Agung Jiwandono Ahmad Farid Wahyudi Ainun Alifah Aji Kusnandri Aleria Irma Hatneny Alfi Nur Mufida Alfian Budi Primanto Amaliatus Zahrotul Ula Amiruddin . Amiruddin Amiruddin Ana Laillaturovikoh Angga Gari Prasmono Arini Fitria Mustapita Asmina Rahmawati Ayatullah khomaini Bagas Primadi Bahrul Bainarqi Bahtiar Andi Firdaus Basalamah, Muhammad Ridwan Daimatul Musyarofah Desi Ristanti Desi Santika Hastary Devi Ilsanti Dewi Milati Mukarromah Diah Anggun Mustikasari Dian Nafilatul Maulida Dini Febriana Riyanto Dwi Apriliana Dwiki Erna Yulistiani Dwimas Arie Supangkat Dyah Mustika Rini Edi Cahyono Ega Aditya Ego Andromega Eka Febri Wijanarko Elok Faiqotul H Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Farkhan Azis Farkhan lutfi Faruq Wahyudi Fathur Rosi Fatur Rochman Fitriatun Daiyah Gusti Wahyuning Vilda Hadi Sunaryo Hamim Farizy Zarkazy Ike edwin stya wandira Imam Syafii Imas Maulani Indah Faizah indah nuril laili Intan Mutiara Putri Irawan Dwiyanto Ismatul Ummah I’anatul Hasanah Jamaludin AL Gajali Januarika Zakinah Larasati Jeki Setiawan Putra Jeni Susyanti Karina Putri Melati Khalikussabir, Khalikussabir Kisvidatul Hikmah Lalu Wahyu Azazi Layli Wahyuningsih Linda Indriani Agustin Lufiana Ikasanti Lukluk’ Atul Bahiroh Lusi Agustina Lu’luatul Mufarrohah M. Agus Khafidurrohman M. Agus Salim M. Fasih Zunaidy M. Najib M. Sulaiman Maaniya Tamama Marca Intan Youlanda Maulida Elvara Mega Erlinda Wulandari Mei Isnainiyah Melinda Handayani Meliza Dwi Ratna Sari Merinda Yuanita Yustikasari Miftakhul Ilham Fauzi Mochamad Arif Rizky Moh Sholeh Mohammad Fandi Mohammad Rizal Muchamad Choirul Hisam Muflikhul Ulayanis Arliska Muhammad Farid Rohmatulloh Muhammad Mansur Muhammad Misnarum Muhammad Rukmana Muhammad Waliyul Ilmi Muhammad Zamanudin Musthofa Kamal Huda N Rachma N. Rachma N. Rahma Nanda Kumala Ningsih Niken Riska Indriani Nor Zafira Binti Ramzil Huda Nur Faiza Nur Laili Khoirunnida Nur Rochman Nur Syahraini Nurhajati Nurhajati Nursani Nursani Nurul Hamidah nurul latifah Octavia Dwi Kumala Pardiman Pardiman Prihat Agung Qurrotu A&#039;yun Randy Farid Rachmawan Ratna Dewi Kartika Sari Rendyana Putra Reydora Husaen Qornabela reza rezita oktaviana Ria Wahyu Agustina Rifa Azkiyah Rifma Azizatun Novianti Rif’atul Khusnia Risa Rossita Rismatul Karomah Ristya Irianti Cahyaningrum Rizal Ahmad Alfarizi Rizki Ramadhan Rizqi Amalia Mardhatillah Roeswitha Setiya Dwijayanti Rofikul A’la Rois Arifin Ronny Malavia Mardani Roy Hanafi Safaruddin Yusron Saifudin Zuhri saiful arifin Salsa Nabila Saniasah Saniasah Saraswati, Ety Satria Abdi Pratama Yudha Siti Asiyah Siti Ernalia Ratuloly Siti Mariyam Siti Rohani Sofiatus Solihah Sohib Sohib Sudaryanto Sudaryanto Trya May Indriani Ulfa Syahria Balgis Ulul Absorul Hidayah Umnun Fariza Virza Aliffudy Vita Nur Jannah Vonita Anggun Dewi Kumala Wahyu Satrio Bintoro Widarko, Agus Wilantika Wilantika Windy Tri Septiningsih Yogi Eko Purwanto Yulian Rifa Luviana Yuni Asmayunita Zairozie Tamim Zilfiyah Silmi