Jurnal Mirai Management
Vol 8, No 1 (2023)

Iphone Marketing Strategy On The Level Of Iphone Sales In Labuhanbatu Selatan Society

Nurhamidah Nurhamidah (Unknown)
Ade Parlaungan Nasution (Universitas Labuhanbatu)
Pristiyono Pristiyono (Universitas Labuhanbatu)

Article Info

Publish Date
16 Mar 2023

Abstract

This study aims to examine the influence of the marketing strategy of a sugar business on the level of sales of brown sugar businesses through online marketing I phone in Labuhanbatu Selatan. Data collection was carried out by distributing questionnaires and distributing them to 100 research samples, namely user I phone. Data analysis in this study uses the help of smart pls. Data testing techniques performed on partial and simultaneous testing. The results of the analysis show that overall the independent variables have a positive and significant influence on the dependent variable.

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Journal Info
Jurnal Mirai Management
Website

Abbrev

mirai

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Mirai Management adalah jurnal berkala ilmiah yang diterbitkan Program Pascasrajan Sekolah Tinggi Ilmu Ekonomi (STIE) AMKOP Makassar terbit perdana sejak tahun 2016. ...