Journal on Education
Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023

Pengaruh Kepercayaan, Kemudahan Penggunaan dan Kepuasan Berbelanja Online terhadap Minat Membeli Kembali Konsumen (Studi pada Pengguna Shopee di Indonesia)

Rama Rama (Universitas Islam Indonesia)
Muchsin Muthohar (Universitas Islam Indonesia)

Article Info

Publish Date
24 Mar 2023

Abstract

This study aims to examine the effect of trust, ease of use, and consumer shopping satisfaction on the repurchase intention of Shopee users in Indonesia. The data analysis technique in this study was the Structural Equation Model (SEM) using Amos software version 26. The sampling technique used purposive sampling method with 200 respondents. Data collection was carried out by distributing online questionnaires using the Google form. The results of this study indicate that there is a positive influence of trust, ease of use, and consumer shopping satisfaction on repurchasing intention. Ease of use also has a positive and significant influence on consumer trust and shopping satisfaction at Shopee e-commerce.

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Journal Info
Journal on Education
Website

Abbrev

joe

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Education

Description

Journal On Education is a journal that publishes articles related to research (Case Study, Qualitative, Quantitative, Action Research), or development in the field of education such as early education, basic education, secondary education, out-of-school education, higher education, assessment in ...