Nusantara Islamic Economic Journal
Vol. 2 No. 1 (2023): 2023 January

The effect of flexing and personal branding on social media on the lifestyle of milenial Islamic students in Yogyakarta Indonesia

Puji Solikhah (Unknown)

Article Info

Publish Date
30 Jan 2023

Abstract

This research motivated by the widespread behavior of flexing to promote personal branding by figures or public figures on social media. This research was conducted on millennial students in Yogyakarta, a research sample of 100 people was taken from millennial students who live and have the habit of living in Islamic boarding schools. The research method used is a descriptive quantitative method. The conclutions of this research that flexing variable (X1) has an effect on the lifestyle of millennial Islamic students by ( 1,824 ) or 18.24% and the personal branding variable (X2) has an effect on the lifestyle of millennial Islamic students partially by (3,239) or 32.39%. Based on the determination test, the variables X and Y have a joint effect of (4.023) or 40.23% and the rest are influences from outside these variables, which are equal to 50.77%..

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Journal Info
Nusantara Islamic Economic Journal
Website

Abbrev

NUIEJ

Publisher

Universitas Islam Nahdlatul Ulama Jepara

Subject

Religion Humanities Economics, Econometrics & Finance

Description

The journal welcomes manuscripts in the various topics including, but not limited to, Islamic economics and business, Islamic banking, finance and accounting, Sukuk, Islamic microfinance, Islamic philanthropy (zakat, waqf, and sadaqah), Supply chain management, Halal industry (foods, products, ...