Indonesian Journal Economic Review (IJER)
Vol. 1 No. 2 (2021): August

The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City)

Indra AKBAR (Politeknik Kutaraja)
Rahmat ARFAN (Politeknik Kutaraja)
Ricky ARIANSYAH (Politeknik Kutaraja)
MIRNAWATI (Politeknik Kutaraja)

Article Info

Publish Date
30 Dec 2021

Abstract

This study was done to examine the effect from country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on result of the analysis found that country of origin have influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have influence on product evaluation, knowledge of product have influence on product evaluation, evaluation product have influence on purchase intention, the effect from country of origin to purchase intention mediated by product evaluation, and the knowledge of product to purchase intention mediated by product evaluation.

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Journal Info
Indonesian Journal Economic Review (IJER)
Website

Abbrev

ijer

Publisher

Lembaga Mitra Solusi Teknologi Informasi

Subject

Economics, Econometrics & Finance

Description

Indonesian Journal Economic Review with published by Research Division Lembaga Mitra Solusi Teknologi Informasi. This journal covers fields such as People Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business, ...