MIRNAWATI
Politeknik Kutaraja

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The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City) Indra AKBAR; Rahmat ARFAN; Ricky ARIANSYAH; MIRNAWATI
Indonesian Journal Economic Review (IJER) Vol. 1 No. 2 (2021): August
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.433 KB) | DOI: 10.35870/ijer.v1i2.46

Abstract

This study was done to examine the effect from country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on result of the analysis found that country of origin have influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have influence on product evaluation, knowledge of product have influence on product evaluation, evaluation product have influence on purchase intention, the effect from country of origin to purchase intention mediated by product evaluation, and the knowledge of product to purchase intention mediated by product evaluation.
ANALISIS PEMBIAYAAN MUSYARAKAH PADA PENDAPATAN USAHA KECIL SEBELUM DAN SESUDAH PEMBIAYAAN MUSYARAKAH DI PT BPRS HIKMAH WAKILAH (KANTOR PUSAT) Azlina; Mirnawati; Lisnawati; Khairita H
Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Vol. 4 No. 1 (2023): Mei 2023
Publisher : Politeknik Kutaraja

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Abstract

This research aims to determine the influence of Musyarakah financing on the increase of income for small businesses at PT BPRS Hikmah Wakilah Kantor Pusat. The data collection technique was conducted by gathering secondary data in the form of documents containing customer income from Musyarakah financing before and after the financing was provided. Out of a population of 391, the sample size was determined using the Slovin formula, resulting in 98 samples, and the sample was drawn using the simple random sampling technique. Data analysis techniques were carried out through descriptive statistics, normality tests, and hypothesis tests using SPSS 26.0. From the descriptive statistical results, it was found that the average income after financing was higher than before financing. The normality test using the Kolmogorov-Smirnov test showed that the data was not normally distributed, leading to the use of the nonparametric Wilcoxon Sign rank test for data comparison. The results of the Wilcoxon Sign rank test, an Asymp. A Sig (2-tailed) value of 0.000 was obtained, which is less than the critical limit of the research at 0.05. Thus, the research accepts the alternative hypothesis (Ha) and rejectsthe null hypothesis (Ho), indicating that there is a significant difference in income between before and after financing, and all samples experienced an increase in income after the financing or had a positive value.