Technomedia Journal
Vol 8 No 1 Juni (2023): TMJ (Technomedia Journal)

Strategi Optimalisasi Adopsi Teknologi Sistem Barcode di Pt. Langkat Nusantara Kepong

Zulham (Universitas Medan Area)
Zulkarnain Lubis (Universitas Medan Area)
Muhammad Zarlis (Universitas Sumatera Utara)
Muhammad Reza Aulia (Program Doktor Pertanian Universitas Medan Area)
Yulia Windi Tanjung (Universitas Teuku Umar)

Article Info

Publish Date
04 Apr 2023

Abstract

The research objective is to formulate a strategy for optimizing the adoption of barcode system technology by identifying internal strengths and weaknesses, as well as external opportunities and threats for oil palm plantation companies, especially PT. Langkat Nusantara Kepong (LNK). Data collection was done by distributing questionnaires, interviews and direct observation. The method used is descriptive qualitative and quantitative research methods. Analysis of research data using SWOT analysis. The results of the research based on the SWOT analysis show that the strategy that must be applied in the adoption of barcode system technology is the WO strategy with alternative strategies, namely increasing employee competence, motivation, and behavioral intention.

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Journal Info
Technomedia Journal
Website

Abbrev

TMJ

Publisher

Pandawan Sejahtera Indonesia

Subject

Computer Science & IT Languange, Linguistic, Communication & Media

Description

Technomedia Journal (TMJ) adalah jurnal yang didedikasikan untuk pertukaran hasil penelitian berkualitas tinggi di semua aspek Informatika, Teknologi Informasi, dan Ilmu Data. TMJ ini merupakan bagian dari Pandawan Sejahtera Indonesia, serta didukung oleh Alphabet Incubator yang merupakan diseminasi ...