EKONOMIS : Journal of Economics and Business
Vol 7, No 1 (2023): Maret

Antecedents and Consequences of Impulse Buying Consumer on Tiktok Shop

Aghnia Salma Salsabila (Universitas Muhammadiyah Ponorogo)
Adi Santoso (Universitas Muhammadiyah Ponorogo)
Wahna Widhianingrum (Universitas Muhammadiyah Ponorogo)

Article Info

Publish Date
30 Mar 2023

Abstract

This study aims to determine consumers' impulsive purchases at Tiktok Shop based on antecedents and consequences explained by the variables of impulsive behavior, online consumer reviews, purchase decisions and loyalty. This study uses a quantitative approach with data analysis methods, namely product moment correlation. The sample determined in the study used purposive sampling and obtained as many as 302 respondents who had made purchases at the Tiktok Shop. The results of the study show that Consumer Impulsivity has an influence on Impulsive Buying, meaning that consumers who have high impulsive reactions will usually buy products impulsively.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
EKONOMIS : Journal of Economics and Business
Website

Abbrev

ojsekonomis

Publisher

Universitas Batanghari Jambi

Subject

Economics, Econometrics & Finance

Description

Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini ...