The popularity of K-pop is increasing rapidly among the public every year, making K-pop fans want to know more things about K-pop information. The Instagram account @Officialkvibes is always provide the latest information about K-pop that is currently being popular topics in South Korea. The intention of this study is to discover how high satisfaction the K-pop fan community of the Line Kpopers Indonesia group uses Instagram @Officialkvibes media to read information and news about K-pop. This study uses several supporting theories and concepts, such as Uses and Gratification, New Media, Social Media, Instagram, and Fans (Fandom). This study uses a quantitative approach, using a survey method by distributing questionnaires to 100 respondents. This research technique uses probability sampling in method of simple random sampling, where in this study the population is the Indonesian Line Kpopers group. The data obtained is processed by finding the mean value in Gratification Sought (GS) and Gratification Obtained (GO). The mean GS score (4.06) is smaller than the mean GO score (4.16) (GS
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