Jurnal Scientia
Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique

INFLUENCE OF DIGITAL MARKETING BRAND IMAGE AND SERVICE QUALITY ON CONSUMER PURCHASE INTEREST OF MS GLOW (Case Study Of Fe University Islamic Lamongan)

Eka Washilatus Suryani (Universitas Islam Lamongan)
M. Rizal Nur Irawan (Universitas Islam Lamongan)
Nurus Safa’atillah (Universitas Islam Lamongan)

Article Info

Publish Date
27 Feb 2023

Abstract

The purpose of this study was to determine partially and simultaneously as well as the most dominant variables the Influence Of Digital Marketing Brand Image And Service Quality On Consumer Purchase Interest in MS Glow at FE Lamongan Islamic University. This study has a population and a sample of 75 respondents. Analysis of the data used is multiple linear regression analysis. That partially Digital Marketing (X 1 ), Brand Image (X 2 ) and Service Quality (X 3 ) variables have a significant influence on Purchase Interest (Y) of MS Glow products at the Faculty of Economics, Lamongan Islamic University. The most dominant variable from this research is Brand Image (X 2 ) by looking at the regression coefficient value in multiple linear regression analysis

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Journal Info
Jurnal Scientia
Website

Abbrev

pendidikan

Publisher

SEAN INSTITUTE

Subject

Education Mathematics

Description

Scientific Journal is a publication by Sean Institute, which is devoted to the field of education with the topic of Learning Effectiveness studies, Analysis of Learning Influences, Application of Learning Models and the development of instructional media; we also invite the teachers, researchers, ...