Jurnal Ekonomi
Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023

THE INFLUENCE FACTORS OF PILGRIM’S SATISFACTION AND ITS IMPACT TOWARD REVISIT INTENTION (THE STUDY OF SUNAN DRAJAT RELIGIOUS TOURISM)

Arini Falahiyah (Universitas Airlangga)
Tanti Handriana (Universitas Airlangga)

Article Info

Publish Date
20 Apr 2023

Abstract

This research intends to identify the influence factors of pilgrim satisfaction on religious tourism and its impact toward pilgrim’s intention to revisit that destination. This reseach was conducted through survey with 145 respondents. The result of this research indicates that destination image and service quality have positive influence toward pilgrim’s satisfaction, and satisfaction had a positive impact on pilgrim intentions to revisit religious tourism. The findings provide theoretical contribution to the development of marketing theory, especially regarding to the religious tourism, and it could be a reference for tourism practitioners to increase the attractiveness of pilgrimage tourism in maximizing visitor satisfaction by the aim of increasing the number of tourists.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...