Community Empowerment
Vol 8 No 4 (2023)

Digital marketing assistance for MSMEs products in Kutai Kartanegara Regency

Surahman Surahman (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Ahyar Muhammad Diah (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Hendrik Batoteng (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Rif’ah Rif’ah (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Amelia Dwisafira (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Sarlivia Sarlivia (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Riza Meidinata (Politeknik Negeri Samarinda, Samarinda, Indonesia)

Article Info

Publish Date
25 Apr 2023

Abstract

The community service program aims to provide an understanding of current technological developments, especially marketing digitalization. Training and mentoring were attended by MSME actors in the Loa Kulu District area. The program carried out are: 1) providing information related to digital marketing; 2) socialization of the establishment of MSME clinics; 3) training and assistance in using websites and social media; and 4) product shooting techniques. The results of the program show that MSME actors already have knowledge about the use of technology for marketing their products. Especially with the facilitation from the local government, the role of MSMEs in supporting regional economic growth is expected to be well realized.

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Journal Info
Community Empowerment
Website

Abbrev

ce

Publisher

Universitas Muhammadiyah Magelang

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...