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All Journal Community Empowerment
Sarlivia Sarlivia
Politeknik Negeri Samarinda, Samarinda, Indonesia
Arts Humanities Education Public Health Social Sciences

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Digital marketing assistance for MSMEs products in Kutai Kartanegara Regency Surahman Surahman; Ahyar Muhammad Diah; Hendrik Batoteng; Rif’ah Rif’ah; Amelia Dwisafira; Sarlivia Sarlivia; Riza Meidinata
Community Empowerment Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9026

Abstract

The community service program aims to provide an understanding of current technological developments, especially marketing digitalization. Training and mentoring were attended by MSME actors in the Loa Kulu District area. The program carried out are: 1) providing information related to digital marketing; 2) socialization of the establishment of MSME clinics; 3) training and assistance in using websites and social media; and 4) product shooting techniques. The results of the program show that MSME actors already have knowledge about the use of technology for marketing their products. Especially with the facilitation from the local government, the role of MSMEs in supporting regional economic growth is expected to be well realized.
Visual optimization of Kutai Kartanegara MSME products in the marketplace as a support for digital marketing Mohammad Kiswanto; Surahman Surahman; Prapdopo Prapdopo; Sarlivia Sarlivia; Putri Maghfirah Vidhiyanty; Muhammad Noor
Community Empowerment Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9027

Abstract

This MSME product marketing digitization assistance program is carried out in the Sebulu sub-district and Kotabangun sub-district, Kutai Kartanegara Regency. The purpose of this community service is to facilitate MSME actors to be able to produce superior regional products by utilizing digitization for product marketing through the marketplace. This program is carried out with the method of mentoring, counseling and direct practice. At the end of the program, MSME actors have been able to produce good product visuals so they can optimize digital marketing through the marketplace to attract potential buyers.
Digital marketing strategy and implementation of multi-channels for traditional retail Surahman Surahman; Sugeng Hariyadi; Bela Barus; Rif’ah Rif’ah; Sarlivia Sarlivia; Riza Meidinata; Desi Kartina
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10434

Abstract

This Community Service (PkM) aims to provide an understanding of the development of information technology related to digital marketing. This PkM Partnership was carried out by collaborating with the traditional retail store Anggun. Activities were carried out through socialization, training, mentoring, and website dissemination. Digital marketing strategies and multi-channel implementation were disseminated in the form of e-commerce websites and multi-channel applications. In addition to that, the Buku Warung non-cash payment system and the Indonesian Standard Quick Response Code (QRIS) were also introduced. The result of this activity was an increase in sales turnover in the last three months by 69.73%.
Co-Authors Ahyar Muhammad Diah Amelia Dwisafira Bela Barus Desi Kartina Hendrik Batoteng Mohammad Kiswanto Muhammad Noor Prapdopo, Prapdopo Putri Maghfirah Vidhiyanty Rif’ah Rif’ah Riza Meidinata Sugeng Hariyadi Surahman Surahman