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All Journal Abdimas Universal Community Empowerment Interdisciplinary Social Studies
Surahman Surahman
Department Of Marketing, Innovation, And Technology, Politeknik Negeri Samarinda, Samarinda, East Kalimantan
Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Implementation of appropriate technology programs in Tanjung Batu Village, Kutai Kartanegara, to realize an environmentally friendly independent village Surahman, Surahman; Ali, Sudirman; Adhiksana, Arief; Regiyana, Yuan; Hayati, Nuria
Community Empowerment Vol 6 No 9 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.5964

Abstract

This community service program aims to realize Tanjung Batu village, Tenggarong Seberang District, Kutai Kartanegara Regency as an Independent Village in environmentally friendly livestock cultivation. This community service is carried out through Focus Group Discussions (FGD), implements Appropriate Technology product on SMEs and Maggot cultivation business actors as an alternative feed for high protein and inexpensive fish, and conducts social media management training for Youth Organizations. In addition, this PPTTG activity is also filled with training on the use of organic waste counting equipment and the cultivation of Maggot larvae for breeders and training for creative youth groups to use social media as a means of promoting SMEs products or promoting Tanjung Batu village as an independent village. The outputs produced in this PkM include improving the performance of partners, village officials, SMEs, and creative groups to produce more innovative and planned performance. So that Tanjung Batu village has a competitive advantage in human resources and produces high quality products that are marketed.
Kajian Kawasan Pergudangan di Kabupaten Penajam Paser Utara Dimaz Harits; Surahman Surahman; Afif Bizrie Mardhanie; Thomas Robert Hutauruk; M. Salmani; Mohammad Faisal
Abdimas Universal Vol. 4 No. 1 (2022): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v4i1.166

Abstract

Penajam Paser Utara Regency is one of the regencies in East Kalimantan that is predicted to be a candidate for the new capital city of the Unitary State of the Republic of Indonesia. Industrial development has changed along with the increasing intensity of development implementation. The designation of the Buluminung Industrial area has been determined, to support its existence, the Penajam Paser Utara Regency Government plans to build a warehousing area. This article briefly reviews the results of spatial analysis, transportation analysis, technical analysis, supply chain management analysis, financial economic analysis, social analysis, environmental risk analysis. The results of this study are expected to provide an overview of the prospects for the development of warehousing areas in Penajam Paser Utara Regency and can be utilized as well as possible by Penajam Paser Utara Regency.
Repurchase Intention Analysis through Satisfaction and Trust of Shopee Users Surahman Surahman; Ema Wahyuni Ariyanti; Andhika Auliya Maihan; Indriyani Dewi Lestari
Interdisciplinary Social Studies Vol. 1 No. 3 (2021): Reguler Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i3.48

Abstract

Background: Online business people or online sites in Indonesia are very rife, ranging from retail players who had been leading in offline businesses also switched to online, such as Matahari online, Alfamart, Indomart, and others. They compete with existing onlne businesses such as Shopee, Tokopedia, Bukalapak, Lazada, Blibli, JD.id, Orami, Bhineka and others. Aim: This study aims to identify the effect of influencing factors of repurchase intention through satisfaction and trust in users of online shopping Shopee. Method: A quantitative approach uses to run path analysis processed with IBM SPSS Statistic V 23 and Structural Equation Modeling (SEM) software with IBM AMOS V 5. The sample of 138 respondents were taken from ten sub-districts in Samarinda City. The measurement scale uses a likert scale with a score of 1 - 5. This study also tested the validity and reliability test, then carried out further test of estimation and structural fit model test. Findings: Based on structural model, it can be proven that experience and hedonic value have significant effect on satisfaction, website quality and privacy have significant effect on trust, trust have significant effect on satisfaction, website quality, privacy and satisfaction have significant effect on repurchase intention; website quality and privacy have significant effect on satisfaction, expeience and hedonic value have no significant effect on trust, experience, hedonic value and trust have no significant effect on repurchase intention.
Digital Marketing: Shredded Toman Fish and Forest Honey Products of Lati Petangis Forest Park Surahman Surahman; M. Kiswanto; Yuan Regiyana; Nuria Hayati; Afvira Ramahdany; Rif’ah Rif’ah; Patimah Patimah
Community Empowerment Vol 6 No 11 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.854 KB) | DOI: 10.31603/ce.6201

Abstract

abstract
Food safety training for home industries in Sumber Sari Village, Kutai Kartanegara Regency Muhammad Fauzan Noor; Surahman Surahman; Karyo Budi Utomo; Ramadhan S. Pernyata; Dini Zulfiani
Community Empowerment Vol 7 No 12 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8487

Abstract

This community service's goal is to inform and enlighten the moms of the Family Welfare Empowerment Group (PKK) so they can uphold the quality of processed foods and assist applications for submitting Household Industry Production Numbers (PIRT). The implementation method is carried out with food safety training for home industry products. The program's outcome is an improvement in the partner's skill, which is demonstrated by their acquisition of post-training test points above 60.
Digital marketing assistance for MSMEs products in Kutai Kartanegara Regency Surahman Surahman; Ahyar Muhammad Diah; Hendrik Batoteng; Rif’ah Rif’ah; Amelia Dwisafira; Sarlivia Sarlivia; Riza Meidinata
Community Empowerment Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9026

Abstract

The community service program aims to provide an understanding of current technological developments, especially marketing digitalization. Training and mentoring were attended by MSME actors in the Loa Kulu District area. The program carried out are: 1) providing information related to digital marketing; 2) socialization of the establishment of MSME clinics; 3) training and assistance in using websites and social media; and 4) product shooting techniques. The results of the program show that MSME actors already have knowledge about the use of technology for marketing their products. Especially with the facilitation from the local government, the role of MSMEs in supporting regional economic growth is expected to be well realized.
Visual optimization of Kutai Kartanegara MSME products in the marketplace as a support for digital marketing Mohammad Kiswanto; Surahman Surahman; Prapdopo Prapdopo; Sarlivia Sarlivia; Putri Maghfirah Vidhiyanty; Muhammad Noor
Community Empowerment Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9027

Abstract

This MSME product marketing digitization assistance program is carried out in the Sebulu sub-district and Kotabangun sub-district, Kutai Kartanegara Regency. The purpose of this community service is to facilitate MSME actors to be able to produce superior regional products by utilizing digitization for product marketing through the marketplace. This program is carried out with the method of mentoring, counseling and direct practice. At the end of the program, MSME actors have been able to produce good product visuals so they can optimize digital marketing through the marketplace to attract potential buyers.
Digital Marketing: Determinant of E-Wallet Intention for Retail Buyers Surahman Surahman; Ahyar M. Diah; Hendrik Batoteng; Sarlivia Sarlivia; Desi Kartina; Putri M. Vidhiyanty
Interdisciplinary Social Studies Vol. 2 No. 8 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i8.457

Abstract

Background: Practically, cell phones not only function as a means of communication and entertainment media but also as a means of payment through various mobile banking and e-wallet applications installed on cell phones. Not only that, but cashless payments can also save time and decrease the time for waiting for change when making transactions. Aim: This study aims to determine the suitability and security received by users of the application of funds and how these two aspects affect the attitudes and behavior of users in the future. Method: The research method used in this study was a survey conducted by distributing questionnaires through online and offline media. The demographics examined in this study are the first users of the E-Wallet Fund application who are domiciled in Samarinda. Both users are classified as having used or are currently using the app. The data the researchers received were 200 respondents, which obtained a total sample data of 160 respondents after sorting. Findings: This study found that attitudes can be influenced by the level of suitability of application users with the lifestyle and habits of users, and behavioral intentions are influenced by how high the level of suitability and also the level of security received and the attitude that arises from the whole process of using it. However, it turns out that this research found that the level of security received did not influence attitudes.
Antecedents of Purchase Decision of Vape Users in Samarinda Ahyar M. Diah; Surahman Surahman; Amiril Azizah; Indra Setiawan; Aninda Kintani; Queen Inggrid
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.476

Abstract

Background: Vape, sometimes known as "electronic cigarettes," first made its way into Indonesia in 2012. As technology advances, vaping's popularity there is still rising. The vast number of people who traveled abroad for vacation is where it all began. They brought vaporizers with them when they went back to Indonesia. They introduced them to friends, family, and coworkers in their various communities, which led to many people switching from traditional cigarettes to vaping and raising the price of vape in Indonesia. Aim: The purpose of this study was to analyze and prove the effect of perceived enjoyment, social influence, subjective norms, personal gratification on the attitude of vape users in Samarinda City. Method: Researchers conducted quantitative research by providing questionnaires to residents of Samarinda who use vaping products. The questionnaire contains 26 indicators and 26 statements scores on a scale of 1 to 5, with one strongly disagreeing and five strongly agreeing. The sample size for the SEM (Structural Equation Modeling) analysis tool is 100-200 respondents to estimate interpretations with SEM performed on the IBM AMOS 23 software. Findings: Perceived enjoyment, social influence, subjective norms, and personal gratification significantly effect the attitudes of vape users in Samarinda City. In addition, attitude and intention significantly affects purchase decisions for vape users in Samarinda City.
Digital Communication: Bridge to Repurchase Intention Hendrik Batoteng; Surahman Surahman; Bela Barus; Patimah Patimah; Gloria Adelaide Batoteng; Rahmah Athaya Aulia
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.477

Abstract

Background: According to the Top Brand Index (TBI) statistics for 2021, Milo was ranked fifth in the ready-to-drink liquid milk category. Furthermore, in the Milk Powder category, Milo was picked third out of four milk brands in the same year. Aim: This study examines the impact of Brand Familiarity, Brand Love, and e-WOM on Brand Attitude and the Repurchase Intention of Milo brand consumers in Samarinda City. Method: This study uses a questionnaire with the object of research being the Milo Brand product. The sample of this study is 147 respondents conducted in the city of Samarinda. The method of sampling is accidental sampling, which means that data were collected from respondents while found. The research methodology for this study involves using a quantitative approach, including path analysis and Structural Equation Modeling (SEM), which were analyzed using IBM SPSS Statistic 25 software and AMOS 5.0 software. Findings: The analysis of the structural model in this study found that three out of six hypotheses were significant: (1) the effects of Brand Familiarity, e-WOM, and Brand Love on Brand Attitude, and (2) the effects of e-WOM, Brand Love, and Brand Attitude on Repurchase Intention. The other three hypotheses were not significant: (1) the effect of Brand Familiarity on Brand Attitude, (2) the effect of Brand Love on Repurchase Intention, and (3) the effect of e-WOM on Repurchase Intention.
Co-Authors Adhiksana, Arief Afif Bizrie Mardhanie Afvira Ramahdany Ahyar M. Diah Ahyar M. Diah Ahyar Muhammad Diah Ali, Sudirman Amelia Dwisafira Amiril Azizah Andhika Auliya Maihan Aninda Kintani Bela Barus Bela Barus Desi Kartina Desi Kartina Dimaz Harits Dini Zulfiani Ema Wahyuni Ariyanti Gloria Adelaide Batoteng Hayati, Nuria Hendrik Batoteng Hendrik Batoteng Hendrik Batoteng Indra Setiawan Indriyani Dewi Lestari Karyo Budi Utomo M. Kiswanto M. Salmani Mohammad Faisal Mohammad Kiswanto Muhammad Fauzan Noor Muhammad Noor Nuria Hayati Patimah Patimah Patimah Patimah Prapdopo, Prapdopo Putri M. Vidhiyanty Putri Maghfirah Vidhiyanty Queen Inggrid Rahmah Athaya Aulia Ramadhan S. Pernyata Regiyana, Yuan Rif’ah Rif’ah Riza Meidinata Sarlivia Sarlivia Sarlivia Sarlivia Sugeng Hariyadi Thomas Robert Hutauruk Yuan Regiyana