Community Empowerment
Vol 8 No 4 (2023)

Visual optimization of Kutai Kartanegara MSME products in the marketplace as a support for digital marketing

Mohammad Kiswanto (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Surahman Surahman (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Prapdopo Prapdopo (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Sarlivia Sarlivia (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Putri Maghfirah Vidhiyanty (Universitas Mulawarman, Samarinda, Indonesia)
Muhammad Noor (Politeknik Negeri Samarinda, Samarinda, Indonesia)

Article Info

Publish Date
26 Apr 2023

Abstract

This MSME product marketing digitization assistance program is carried out in the Sebulu sub-district and Kotabangun sub-district, Kutai Kartanegara Regency. The purpose of this community service is to facilitate MSME actors to be able to produce superior regional products by utilizing digitization for product marketing through the marketplace. This program is carried out with the method of mentoring, counseling and direct practice. At the end of the program, MSME actors have been able to produce good product visuals so they can optimize digital marketing through the marketplace to attract potential buyers.

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Journal Info
Community Empowerment
Website

Abbrev

ce

Publisher

Universitas Muhammadiyah Magelang

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...