Indonesian Journal of Digital Public Relations
Vol 1 No 1 (2022): Agustus

PENGARUH SOCIAL MEDIA ENGAGEMENT TERHADAP REPUTASI PT KERETA API INDONESIA

Nayla Salsabila Hanidah (Telkom University)
Razie Razak (Unknown)
Slamet Parsono (Unknown)

Article Info

Publish Date
19 Aug 2022

Abstract

The reputation of a company is a valuable intangible asset, but it is becoming more difficult to manage due to rapid digital expansion. Today, social media is an important part of establishing a company's reputation. The researcher analyzes if corporate social media is advantageous to businesses in this report. Researchers examined public participation on social media in the depiction of a company's reputation in a survey of 100 PT Kereta Api Indonesia customers who follow Instagram @keretaapikita. The findings suggest that the level of public participation in social media has a beneficial impact on the perception of a company's reputation. These findings' implications are explored as a reference in the use of social media to establish a company's reputation.

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Journal Info
Indonesian Journal of Digital Public Relations
Website

Abbrev

IJDPR

Publisher

Universitas Telkom

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Indonesian Jurnal of Digital Public Relations (IJDPR) adalah jurnal ilmiah yang terbit secara periodik yang bertujuan untuk mengembangkan konsep, teori, perpektif, paradigm, dan metodelogi yang fokus pada kajian public relations. Ruang lingkup (scope) dari kajian jurnal ini adalah: Public Relations ...