Best Journal of Administration and Management
Vol 1 No 4 (2023): Best Journal of Administration and Management, April 2023

The Effect of Using Digital Technology on the Selling Power of MSMEs Products After the Covid-19 Pandemic at Klambir V Kebun Village

Ahmad Fadlan (University of Pembangunan Panca Budi)
Mohammad Yusuf (University of Pembangunan Panca Budi)
Herurel Pernanda (University of Pembangunan Panca Budi)

Article Info

Publish Date
05 May 2023

Abstract

This study aims to determine the effect of the use of digital technology on the selling power of MSMEs products after the Covid-19 pandemic in Klambir V Kebun Village, Hamparan Perak District, Deli Serdang Regency. The type of research used is explanatory research which describes or explains a generalization of the sample to the population, which uses samples and hypotheses to test the hypothesis using inferential statistics. The findings show that the factors that most influence the use of digital technology on the selling power of MSMEs products after the Covid-19 pandemic in Klambir V Kebun Village are production variables, capital variables, and the technology variable itself. Based on multiple linear regression analysis, it shows that production, capital, and technology have a significant effect on the competitiveness and development of MSMEs productivity.

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Journal Info
Best Journal of Administration and Management
Website

Abbrev

Bejam

Publisher

International Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Best Journal of Administration and Management is a periodical scientific journal published based on scientific journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of Administration and Management, and Scope this journal: ...