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All Journal Journal of Management and Business Innovations Neo Journal of economy and social humanities Best Journal of Administration and Management
Ahmad Fadlan
University of Pembangunan Panca Budi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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 1 
Foreign Branding and Its Effect on Brand Perception: an Overview to Local Entrepreneurs Rizky Vita Losi; Ahmad Fadlan; Putri Selviani
Neo Journal of economy and social humanities Vol 2 No 1 (2023): Neo Journal of Economy and Social Humanities, March 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i1.88

Abstract

Foreign branding is a branding strategy by giving a brand name using spelling or pronunciation in a certain foreign language, with the main target of influencing the dimensions of brand image, and influencing perceived quality, as well consumer attitudes towards products. The purpose of this research is to explain foreign branding and its effect on brand perception. A literature review from various sources related to foreign branding strategy was conducted as part of the research. According to the research findings, brand image, purchase decision, and brand admiration are the effects of foreign branding. Consumers tend to prefer foreign-sound products because it creates brand image as international products which have best quality. So it effects on how people decide to but the foreign products and people also admire foreign-sound products too much especially in young generation. Local entrepreneurs should learn a lot about foreign branding to compete and upgrade the level of their products and sales.
The Effect of Using Digital Technology on the Selling Power of MSMEs Products After the Covid-19 Pandemic at Klambir V Kebun Village Ahmad Fadlan; Mohammad Yusuf; Herurel Pernanda
Best Journal of Administration and Management Vol 1 No 4 (2023): Best Journal of Administration and Management, April 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v1i4.96

Abstract

This study aims to determine the effect of the use of digital technology on the selling power of MSMEs products after the Covid-19 pandemic in Klambir V Kebun Village, Hamparan Perak District, Deli Serdang Regency. The type of research used is explanatory research which describes or explains a generalization of the sample to the population, which uses samples and hypotheses to test the hypothesis using inferential statistics. The findings show that the factors that most influence the use of digital technology on the selling power of MSMEs products after the Covid-19 pandemic in Klambir V Kebun Village are production variables, capital variables, and the technology variable itself. Based on multiple linear regression analysis, it shows that production, capital, and technology have a significant effect on the competitiveness and development of MSMEs productivity.
The Digitalization of MSMEs in Pelawi Utara District, Langkat Regency: Opportunities and Challenges Ahmad Fadlan; Rizal P. Lubis; Khairul Anwar Sinulingga
Best Journal of Administration and Management Vol 2 No 2 (2023): Best Journal of Administration and Management, October 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i2.131

Abstract

This study's goal was to outline the opportunities and challenges of how digitization will affect MSMEs. We combined publication trends from numerous papers using the qualitative methodology to find them. We found that the process of digitizing MSMEs involves switching from analog to digital technologies in order to improve the efficacy and efficiency of MSMEs business operations. The digitization of MSMEs has compelled stakeholders in MSMEs businesses to change corporate governance from outdated techniques to more contemporary ones. For MSMEs, becoming digital involves more than just utilizing technology to sell goods. Additionally, MSMEs will be able to manage their accounts, track their cash flow, and buy raw materials online as a result of digitization. As a result, digitization is crucial to the whole operation of MSMEs business activities.
The Influence of Inflation on the Poverty Level in Medan City: A Case Study of Labor and Human Resources Ahmad Fadlan; Rizal P. Lubis
Journal of Management and Business Innovations Volume: 05, Number: 01, 2023
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i01.15677

Abstract

Poverty is one of the problems faced by many developing countries, including Indonesia, where the poverty rate is high, or the population lives below the poverty line, and poverty creates obstacles to limited people's happiness in terms of food, clothing, and housing. As the province has a relatively dense population and few job opportunities, it is feared that this will increase poverty in the region. Therefore, we need a solution to overcome and reduce poverty in Medan. This study analyzes the impact of unemployment, education level, investment, inflation, population, and labor force on poverty in Medan City from 2008 to 2020. The data comes from the Central Bureau of Statistics for Medan City, on behalf of several publications in figures, poverty data, and Medan City Data in various editions for 2008-2020. This study uses the CFA (Confirmatory Factor Analysis) and multiple linear regression methods. The results of this study indicate that the variables of inflation and labor force have a significant effect on poverty in Medan City, while the variables of unemployment, education, investment, and population in Medan City have no significant effect on poverty in Medan City.Keywords: Human resources, inflation, labor, poverty
Co-Authors Herurel Pernanda Khairul Anwar Sinulingga Mohammad Yusuf Putri Selviani Rizal P. Lubis Rizky Vita Losi