Journal of Industrial Community Empowerment
Vol 2, No 1 (2023): Published in April 2023

Teknologi Desain Kemasan Dalam Upaya Peningkatan Value Added Produk Usaha Kecil dan Menengah

Gustiarini Rika Putri (Politeknik ATI Padang)
Rizki Fadhillah Lubis (Politeknik ATI Padang)
Fikri Arsil (Politeknik ATI Padang)
Tosty Maylangi Sitorus (Politeknik ATI Padang)
Zulhamidi Zulhamidi (Politeknik ATI Padang)
Rahmad Syukur Siregar (Universitas Muhammadiyah Sumatera Utara)



Article Info

Publish Date
30 Apr 2023

Abstract

This community service activity aims to provide understanding and skills to MSME actors about the importance of packaging and packaging design. This activity is carried out by providing counseling, training, and assistance to business partners regarding product packaging. The result of this activity is that all partners understand the importance of packaging as added value and branding for their products, and as many as 50% have succeeded in designing packaging independently. In the future, it will be better to have knowledge and skills related to digital marketing to reach consumers even further.

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Journal Info

Abbrev

JICE

Publisher

Subject

Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

Journal of Industrial Community Empowerment adalah jurnal publikasi hasil kegiatan Pengabdian Kepada Masyarakat yang menitik beratkan pada pengembangan Industri Kecil dan Menengah atau Usaha Mikro, Kecil dan Menengah. Jurnal ini berfokus pada Pemberdayaan Industri Kecil dan Menengah, Penerapan ...