Jurnal Komunikasi Profesional
Vol. 7 No. 2 (2023)

Content analysis of kfcku application: hyperreality interface

A Abdi (Politeknik Pariwisata Makassar)
Budi Prayogi (Politeknik Pariwisata Medan)
Meiana Harfika (Universitas Respati Indonesia)
Rahmat (Universitas Tamansiswa Padang)
Melda Agnes Manuhutu (Universitas Victory Sorong)

Article Info

Publish Date
27 Apr 2023

Abstract

Digital application becomes key role in delivering great services from big franchise such as Pegadaian, Tix ID, Shopee, Netflix, etc. The digital application on KFCku app had recently been helping in building digital payment. Hyperreality becomes widespread practice in this industry as they continue to live day by day. The core concept of this research is Hyperreality which influences substantial number of people into purchasing stuff. Purchasing should by your own decision instead of someone’s making. Content analysis will be a useful technique to measure how strong the enemy is.

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Journal Info
Jurnal Komunikasi Profesional
Website

Abbrev

jkp

Publisher

Universitas Dr. Soetomo Surabaya

Subject

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji ...