Asia-Pacific Management and Business Application
Vol 11, No 3 (2023)

How Consumer Attitude Mediates Risk Perception and Trust in Using Food Delivery Application

Putu Nina Madiawati (Department of Master of Business Administration, Telkom University, Bandung, Indonesia)
Tri Indra Wijaksana (Department of Bachelor of Business Administration, Telkom University, Bandung, Indonesia)

Article Info

Publish Date
30 Apr 2023

Abstract

This study's objective is to observe the variables influencing decisions to use food delivery applications (FDAs) in West Java, Indonesia. We start with the argument that observing risk and trust factors in online transactions were crucial to determine consumer’s attitude and their online purchase behaviour in the end. By surveying 384 individuals and responses were taken from structured questionnaires, the relationships between variables were analyzed using quantitative methods incorporating structural equation model, partial least square (SEM-PLS). The results showed that online purchase behaviour is influenced by risk perception and trust, but mediating effect can cause different results in indirect effects.

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Journal Info
Asia-Pacific Management and Business Application
Website

Abbrev

apmba

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed ...