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Green Marketing Terhadap Brand Image Produk Lampu LED Philips di Kota Bandung Setyaningrum, Ayu; Madiawati, Putu Nina
Agregat: Jurnal Ekonomi dan Bisnis Vol 1 No 2 (2017): September
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

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Abstract

This research aims to determine the influence of green marketing which consists of ecolabel, ecobrand, environmental advertising, environmental awareness, green product, green price, green promotion and demographic for brand image of Philips LED lighting products at Bandung city. In this research use descriptive quantitative method and causality. The sample in this research is part of the user of Philips LED lighting products at Bandung city that is not known with certainty amount. Data analysis and processing techniques used are validity test, reliability test, descriptive analysis, and multiple linear regression analysis. There are four variables that have influence for brand image among others are environmental advertising (1,787), environmental awareness (3,508), green product (1,808) and green price (2,211). The magnitude of the influence of green marketing for brand image is amounted 67,4%.
INFLUENCE OF SOCIAL MEDIA THROUGH INSTAGRAM (@tridaya. Cirebon) TO PURCHASE DECISION WITH BRAND AWARENESS AS VARIABLE INTERVENING Handono, Artiar Anjani; Madiawati, Putu Nina
Journal of Research in Business, Economics, and Education Vol 1 No 2 (2019): December Edition
Publisher : STIE Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.462 KB)

Abstract

Tridaya is one of the tutoring service providers in Indonesia, has a spread of 26 branches throughout Java. One of the branches is in Cirebon city. Along with the development of the current digitalization, it can also affect the environment of the increasingly dynamic, one of which is the use of social media as a platform that supports the development of social relations through cyberspace. Due to the many users, making business people feel that with the development of the number of social media users today, can also support their business to remain sustainable. So researchers want to know the impact of social media through Instagram to purchase decisions through brand awareness as a variable intervening is the purpose of this research. The method of data analysis used in this research is Structural Equation Modeling (SEM), which uses data processing application SmartPLS. In the results of a descriptive study of the respondents responses to the social media variables, variable brand awareness and variable purchase decisions are in good category. As for the hypothesis testing conducted by looking at the T-Statistic value of the results of the data show that all the proposed hypothesis was received, so it can be concluded that in this study the impact of social media through Instagram @tridaya. Cirebon has a positive and significant effect on purchasing decisions with variable brand awareness as a Intervening medium.
PENGARUH PROMOTION MIX DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE DENGAN PERILAKU KONSUMEN SEBAGAI VARIABEL INTERVENING Mitha Permata Pura; Putu Nina Madiawati
JEMMA (Journal of Economic, Management and Accounting) Vol 4, No 2 (2021): September 2021
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v4i2.752

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui (1) pengaruh promotion mix terhadap perilaku konsumen (2) pengaruh gaya hidup terhadap perilaku konsumen (3) pengaruh perilaku konsumen terhadap keputusan pembelian (4) pengaruh promotion mix terhadap keputusan pembelian melalui promotion mix (5) pengaruh gaya hidup terhadap keputusan pembelian melalui perilaku konsumen. Sampel dalam penelitian ini adalah 100 responden pengguna aplikasi Shopee di Kota Bandung. Metode pengumpulan data menggunakan metode kuesioner melalui google form dan dibagikan menggunakan teknik purposive sampling. Metode penelitian ini adalah kuantitatif dan pendekatan deskriptif kausal dengan menggunakan teknik analisis SEM PLS menggunakan sotfware SmartPLS 3.0. Hasil deskriptif menunjukan 4 variabel sudah masuk kedalam kategori baik dengan nilai masing-masing, Promotion Mix 79,3% Gaya Hidup 83,2% Keputusan Pembelian 79,6% dan Perilaku Konsumen 83,7%. Hasil uji hipotesis menunjukan Promotion Mix berpengaruh positif dan signifikan terhadap Perilaku Konsumen dengan nilai tstatistik sebesar 3.513 dan p values sebesar 0,000 . Gaya Hidup berpengaruh positif dan signifikan terhadap Perilaku Konsumen dengan nilai tstatistik sebesar 6.576 dan p values sebesar 0,002. Perilaku Konsumen berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai tstatistik sebesar 28.230 dan p values sebesar 0,000. Promotion Mix berpengaruh signifikan terhadap Keputusan Pembelian melalui Perilaku Konsumen dengan nilai tstatistik sebesar 3.489 dan p value sebesar 0,001. Gaya Hidup berpengaruh signifikan terhadap Keputusan Pembelian melalui Perilaku Konsumen dengan nilai tstatistik sebesar 6.199 dan p value sebesar 0.000.Kata kunci: Gaya Hidup, Keputusan Pembelian, Perilaku Konsumen, Promotion MixAbstractThis study aims to determine (1) the effect of the promotion mix on consumer behavior (2) the influence of lifestyle on consumer behavior (3) the influence of consumer behavior on purchasing decisions (4) the influence of the promotion mix on purchasing decisions through the promotion mix (5) the influence of lifestyle on purchasing decisions through consumer behavior. The sample in this study were 100 respondents who used the Shopee application in the city of Bandung. Methods of collecting data using a questionnaire method via google form and distributed using purposive sampling technique. This research method is quantitative and descriptive causal approach using SEM PLS analysis technique using SmartPLS 3.0 software. The descriptive results show that 4 variables have been included in the good category with their respective values, Promotion Mix 79.3% Lifestyle 83.2% Purchase Decision 79.6% and Consumer Behavior 83.7%. The results of hypothesis testing show that Promotion Mix has a positive and significant effect on Consumer Behavior with a tstatistic value of 3.513 and a p value of 0.000. Lifestyle has a positive and significant effect on consumer behavior with a tstatistic value of 6.576 and a p value of 0.002. Consumer behavior has a significant effect on purchasing decisions with a tstatistic value of 28,230 and a p value of 0.000. Promotion Mix has a significant effect on Purchase Decisions through Consumer Behavior with a tstatistic value of 3.489 and a p value of 0.001. Lifestyle has a significant effect on Purchase Decisions through Consumer Behavior with a tstatistic value of 6199 and a p value of 0.000. Keywords: Consumer Behavior, Lifestyle, Promotion Mix, Purchase Decision
TURNOVER INTENTION AMONG LECTURERS IN PRIVATE HIGHER EDUCATION: THE DIRECT IMPACT OF FINANCIAL REWARDS AND MEDIATION OF JOB SATISFACTION AND EFFECTIVE ORGANIZATIONAL COMMITMENT Farida Titik Kristanti; Arif Partono Prasetio; Dian Indiyati; Putu Nina Madiawati
Jurnal Aplikasi Manajemen Vol 19, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.05

Abstract

Lecturer responsibilities in presenting learning materials and building students’ character is considered very important in preparing future workers/entrepreneur. However, those responsibilities still have not received proper attention in certain institutions and even from the government. If this goes on continuously, it is feared that they will lose wellperformed individuals. This study aimed to investigate the level of turnover intention from the lecturer in six private universities in Bandung. And the role of financial rewards, job satisfaction, and affective organizational commitment as antecedents. Data collected using an online questionnaire. The numbers of total lecturers in those universities were around 3000. This study used a non-probability sample and distributed 500 questionnaires through the human resources office. And after two months, there are 288 participants which willing to complete the questionnaire. After the more detailed screening, we have 121 responses that met our requirements and can be used in this study. The study found that financial rewards were significantly affected job satisfaction and affective organizational commitment. But it was not significantly affected turnover intention. Partially, job satisfaction and affective commitment have not mediated the relationship between financial rewards and turnover intention. But, simultaneously, both variables have significantly mediated the relationship. These results give new understanding to the managers in the educational organization regarding maintaining the turnover level of their lecturers. In the future, studies can be conducted to cover lecturers from other cities in Indonesia.
The Influence of the Role of Halal Tourist Destinations on Interest in Visiting Putu Nina Madiawati; Sulistijono Sulistijono; Jella Zumalia Fitri
Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Vol 5, No 1 (2021)
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.955 KB) | DOI: 10.15575/rjsalb.v5i1.11615

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The purpose of this study was to determine how big the role of the image of halal tourist destinations on visiting interest is influenced by market potential, electronic word of mouth (E-WOM), and social media. The research method uses quantitative methods, with data processing using SEM-PLS (Partial Least Square). The results showed that the role of halal tourist destinations on visiting interest has a big influence. The image of halal tourist destinations will not develop properly if it is not supported by E-WOM, social media, and market potential, which are carried out continuously. Therefore, good cooperation between the local government, the community and all related parties are required to increase halal tourism.
The Importance of Organizational Commitments and Performance: Studies of Corporate University in West Java Putu Nina Madiawati; Mahir Pradana; Sulistijono Sulistijono
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 36, No. 2, Year 2020 [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.611 KB) | DOI: 10.29313/mimbar.v36i2.5941

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Corporate universities have a vital role in learning, training, and improving the knowledge that directly supports business units' performance. This study aims to observe the influence of Corporate University on an organizational commitment that impacts organizational performance. We tested our model to 100 corporate university employees in West Java, Indonesia. For ensuring the accuracy of our observation, we interviewed the managing officers of related corporate universities for conducting our analysis. Our results indicate that the role of the corporate University in organizational commitment significantly affects organizational performance. Furthermore, this research shows us that corporate university performance has a positive influence towards organizational commitment, and in the end will bring a positive influence to organizational performance. The better a corporate university performs, the employees' commitment will be more conducive and trigger ideal organizational synergy. In the end, we expect this study to contribute to the vast collections of organizational learning literature.
PENGARUH PERILAKU KONSUMEN, STORE ATMOSPHERE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA ADITI COFFEE HOUSE & SPACE DI ERA PANDEMI COVID-19 Delanera Rizkia; Putu Nina Madiawati
Jurnal Manajemen Bisnis Performa Vol 18, No 1 (2021)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v18i1.7822

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ABSTRACT The research in this final project aims to determine whether or not there is an influence between consumer behavior, store atmosphere and price on purchasing decisions at Aditi Coffee House & Space in the Covid-19 Pandemic Era. The Covid-19 pandemic caused a 35% decrease in income at Aditi Coffee House & Space, the Covid-19 pandemic had an impact where people would rethink to make purchasing decisions for something that is considered not a primary need in the era of the Covid-19 pandemic. The type of research used is descriptive causal research with a quantitative approach. Collecting data in the study, the authors obtained data by distributing questionnaires to 100 samples of respondents via google form. The data analysis technique used in the research used descriptive analysis, classic assumption test, multiple linear regression analysis, coefficient determination analysis and hypothesis testing using SPSS 2 software. Overall the results of the research using hypothesis testing (t test) were obtained that Consumer Behavior significantly influenced the decision. Purchases with a significance value of 0.000. Store atmosphere has a significant influence on purchasing decisions with a significance value of 0.001. The price significantly influences the purchasing decision with a significance value of 0.002. Based on the results of hypothesis testing (f test) Consumer Behavior, Store Atmosphere and Price simultaneously influence Purchasing DecisionsKeywords: Consumer Behavior, Store Atmosphere, Price, Purchase Decision ABSTRAK Penelitian pada tugas akhir ini memiliki tujuan untuk mencari ada atau tidaknya pengaruh antara Perilaku Konsumen, Store Atmosphere dan Harga terhadap Keputusan Pembelian pada Aditi Coffee House & Space di Era Pandemi Covid-19 Pandemi Covid-19 membuat terjadinya penurunan pendapatan pada Aditi Coffee House & Space sebesar 35%, adanya pandemi Covid-19 memberikan dampak dimana masyarakat akan berfikir ulang untuk melakukan keputusan pembelian terhadap sesuatu yang dianggap bukan kebutuhan utama di era pandemi Covid-19. Jenis penelitian yang digunakan yaitu penelitian deskriptif kausal dengan pendekatan kuantitatif. Pengumpulan data pada penelitian, penulis memperoleh data dengan melakukan penyebaran kuesioner terhadap 100 sampel responden melalui google form. Teknik analisis data pada penelitian menggunakan analisis deskriptif, uji asumsi klasik, analisis regresi linear berganda, analisis koefesien determinasi dan pengujian hipotesis dengan menggunakan software SPSS 2. Secara keseluruhan hasil pada penelitian menggunakan uji hipotesis (uji t) diperoleh Perilaku Konsumen mempengaruhi secara signifikan terhadap Keputusan Pembelian dengan nilai signifikansi 0,000. Store Atmosphere mempengaruhi secara signifikan terhadap Keputusan Pembelian dengan nilai signifikansi 0,001. Harga mempnegaruhi secara signifikan terhadap Keputusan pembelian dengan nilai signifikansi 0,002. Berdasarkan hasil uji hipotesis (uji f) Perilaku Konsumen, Store Atmosphere dan Harga mempengaruhi Keputusan Pembelian secara bersama-sama. Kata Kunci:  Perilaku Konsumen, Store Atmosphere, Harga, Keputusan Pembelian
PENGARUH PENERAPAN BAURAN PEMASARAN DIGITAL TERHADAP MINAT BELI PENGGUNA KERETA API MELALUI APLIKASI MOBILE KAI ACCESS Petrus Jayabaya; Putu Nina Madiawati
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 8 No 2: Oktober 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.306 KB) | DOI: 10.34010/jurisma.v8i2.1002

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Digital Marketing Mix is one of the elements used as a tool for marketing the products toward consumers with an effort to stimulate interest in each consumer to make a purchase. The research is conducted to determine the effect of the application of digital marketing mix to the purchase intention of train user through KAI ACCESS mobile application. This research method is descriptive quantitative. As for the sampling used is probability sampling with simple random sampling type, which the number taken 100 respondents. This study uses multiple linear regression analysis. The result of research that is, digital marketing mix variable simultaneously influence the variable of purchase intention. The digital marketing mix is positively influential and significant to the variable of buy interest, where the contribution of 93.32%, the rest of 6.7% is the influence of other factors. The conclusion obtained that the factors that influence the purchase intention of train users from the digital marketing mix are Product, Promotion, Price, Person, Process, and Physical Evidence, while Place is not. The advice given to the company is to maintain the elements of the digital marketing mix considered good by consumers. Keywords: digital marketing mix, purchase intention.
PENGARUH SOCIAL MEDIA INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN, MELALUI BRAND AWARENESS Artiar Anjani Handono; Putu Nina Madiawati
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 11 No 1: April 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i1.2768

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Tridaya is one of the tutoring service institutions in the city of Cirebon. In the last 3 periods, there has been a decrease in the number of students from each period. The very rapid development of social media is currently being used by Tridaya as a medium to communicate its products. So that the purpose of this study is that the researcher wants to know the magnitude of the influence of social media through Instagram on purchasing decisions through brand awareness as an intervening variable. The data analysis method used in this study is Structural Equation Modeling (SEM) with the use of a data processing application, namely SmartPLS. The results of descriptive research regarding respondents' responses to social media variables, brand awareness variables, and purchasing decision variables are in a good category. To test the hypothesis by looking at the t-statistic value, it shows that all the proposed hypotheses are accepted, so it can be concluded that in this study social media through Instagram @ Tridaya. Cirebon has a positive and significant effect on purchasing decisions with brand awareness as an intervening medium.
MINAT BELI KONSUMEN MELALUI APLIKASI TIX ID YANG DIPENGARUHI OLEH SOCIAL MEDIA MARKETING, BRAND IMAGE, DAN E-SERVICE QUALITY Devia Setiawati; Putu Nina Madiawati
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 2: Oktober 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v10i2.2770

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Information technology in Indonesia continues to increase, this is in line with the increasing film industry in Indonesia is also increasingly rapid. One of them appeared online ticket purchase service application, Tix Id. This study aims to find how social media marketing, brand image, e-service quality, consumer purchase intention in the Tix Id application, and how is the partial influence of social media marketing, brand image, and e-service quality on consumer purchase intention in the Tix Id application. This study uses data analysis methods Structural Equation Modeling using the SmartPLS data processing application. The results of descriptive analysis based on respondent responses to social media marketing, brand image, e-service quality, and purchase intention are included in good categories. The results of hypothesis testing based on t-statistic value of the data processing results show that all hypotheses were accepted. Keywords: social media marketing, brand image, e-service quality, and purchase intention.