Indonesian Journal of Business and Entrepreneurship (IJBE)
Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023

Virtual Reality Experience In Indonesian Tourism

Wira Bharata (Unknown)
Diana Pramudya Wardhani (Universitas Muhammadiyah Ponorogo)
Erfina Ferdinand (Universitas Mulawarman)
Pingki Pingki (Universitas Mulawarman)



Article Info

Publish Date
22 May 2023

Abstract

The shift in the pattern of the tourism industry is inseparable from technological developments. In recent times, a concept known as virtual reality has developed in the tourism sector. The purpose of this study is to determine the antecedents of tourist experience satisfaction, which in turn will shape tourist attitudes. The author explores further the relationship of each variable studied using the Stimulus Organism Response (SOR) framework. The method used in this research is experimental. Respondents were determined as many as 100 people with certain requirements. The data that has been collected is processed using SEM-PLS software. The results of the study stated that all the hypotheses tested were positive, but not all were significant. The author finds that tourist interactions with tourist destinations carried out in the realm of virtual reality are not sufficient to provide significant satisfaction. Another finding in this study shows that the experience satisfaction felt by tourists does not always encourage tourists' attitudes to visit tourist destinations.

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Journal Info

Abbrev

ijbe

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program ...