<![CDATA[Project-based learning is a learning model involving the participants' active role, who use the project as a learning tool to achieve student attitudes, knowledge, and skill competencies. Therefore, this study aims to examine the implementation of the Project-based Learning (PjBL) model in implementing entrepreneurship lectures. This learning model is carried out to help, encourage and guide students to focus on collaboration by involving group work and helping students to focus on their development. This research uses qualitative methods. The research was conducted at a state university in Yogyakarta with 51 students taking creativity, innovation, and entrepreneurship courses, working in groups to get projects on making business proposals and prototypes of technology-based product innovations. The stages of learning include essential questions, planning, scheduling, monitoring, assessing, and evaluation. The study results show that implementing project-based learning in lectures can explore students' creativity, innovation, and creative thinking skills. Creativity, innovation, and creative thinking skills are shown by students in preparing business proposals and prototypes of technology-based product innovations. By doing these works, students can find out their level of understanding of learning. Group project assignments can generate creative ideas to assist students in exploring creativity, innovation, and creative thinking.]]>
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