ABDI MASSA: Jurnal Pengabdian Nasional
Vol 3 No 02 (2023): PENGABDIAN MASYARAKAT

PENGEMBANGAN UMKM DESA BEJIJONG GUNA MENINGKATKAN PEREKONOMIAN PASCA PANDEMI COVID-19 MELALUI RE-BRANDING USAHA

Cintya Chairul Putri (Universitas 17 Agustus 1945 Surabaya)
Lituhayu Sukma Garini (Universitas 17 Agustus 1945 Surabaya)
Muhammad Rafi Syafuddin (Universitas 17 Agustus 1945 Surabaya)
Anggraeny Puspaningtyas (Universitas 17 Agustus 1945 Surabaya)



Article Info

Publish Date
02 May 2023

Abstract

The Covid-19 pandemic has left some impact, especially on the economic sector, namely on SME players. Moreover, SME in tourism areas. One of them is in Bejijong Village which is feeling the impact of the Covid-19 pandemic. The Covid-19 pandemic has caused the cessation of all tourism sectors and SME. That must restore so that the SME economy can improve. The method of implementing the service carried out by the PPK ORMAWA BEM FISIP University 17 August 1945 Surabaya team in the Branding Class, Literacy Corner program consisted of visits, data collection, interviews, mentoring, output creation, monitoring, and reporting to publication. Through the Branding Class service, some Bejijong Village SMEs understand better the importance of branding for their businesses, can take product photos and manage their social media business with the assistance provided, and issue NIB for SME with the Mojokerto Industry and Trade Office. The results of the Community Service Branding Class Literacy Corner for the PPK ORMAWA BEM FISIP University 17 August 1945 Surabaya activity are expected to be able to contribute to increasing the knowledge of Bejijong Village Human Resources. This service is intended to motivate, and increase the creativity of SME in branding their business and can improve the economy of the people of Bejijong Village, especially for SME.

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Journal Info

Abbrev

abdimassa

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Public Health Other

Description

Jurnal Pengabdian Nasional ABDI MASSA ber e-ISSN 2797-0493 ini adalah Jurnal Pengabdian Nasional, memuat artikel ilmiah hasil pengabdian kepada masyarakat dengan fokus pada bidang teknologi tepat guna dan kewirausahaan. Hasil-hasil kegiatan pengabdian masyarakat berupa penerapan dan pendampingan ...