Indonesian Journal of Pedagogical and Social Studies
Vol 1, No 1 (2021): Indonesian Journal of Pedagogical and Social Studies

Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian Produk Private Brand Indomaret (Studi pada Konsumen Indomaret di Jalan Raya Pendidikan Kecamatan Rappocini Kota Makassar)

Latifah Asmil Fauzi (Universitas Negeri Makassar)
Muh. Ihsan Said (Universitas Negeri Makassar)
Mustari Mustari (Universitas Negeri Makassar)
Tuti Supatminingsih (Universitas Negeri Makassar)
Muhammad Hasan (Universitas Negeri Makassar)

Article Info

Publish Date
01 Jul 2021

Abstract

Abstract. This study aims to determine the effect of consumer perceptions in this case price perceptions and quality perceptions on purchasing decisions for Indomaret private brand products on Jalan Raya Pendidikan, Rappocini District, Makassar City. This research is a descriptive quantitative research. The population in this study were all consumers of Indomaret on Jalan Raya Pendidikan whose number could not be determined and a sample of 100 respondents was obtained. Data was collected by means of observation and questionnaires. The analysis technique used is multiple linear regression. The results of this study indicate that perceived price and perceived quality have a significant positive effect on purchasing decisions for Indomaret private brand products, either partially or simultaneously. Keywords: Consumer Perception, Price Perception, Quality Perception, and Purchasing Decision

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Journal Info
Indonesian Journal of Pedagogical and Social Studies
Website

Abbrev

ijpss

Publisher

Universitas Negeri Makassar

Subject

Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

This Journal publishes research studies employing a variety of qualitative and/or quantitative methods and approaches in the field of pedagogical and Social Sciences. The journal covered by all topics in: Humanities Social studies Management Education, Teaching Learning And others (within the scope ...