<![CDATA[This study aims to determine whether the marketing mix has a partial or simultaneous effect on consument decisions to stay at Hotel D’Blitz Kendari. The variable in this study is a marketing mix consisting of product, price, place, promotion, people, physical evidence, process, packaging, partnership and programming.The population in this study are all consument who stayed at Hotel D’Blitz Kendari. The sample in this research is 66 respondents using the theory of Malhotra (1993), the sampling technique using accidental sampling, the sampling technique based on chance that anyone who accidentally met with investigators can be used as a sample. This study uses multiple linear regression analysis using the T test and F test.The results showed that product, price, place, promotion, people, physical evidence, process, packaging, partnership and programming had a positive and significant effect on consument decisions to stay at Hotel D’Blitz Kendari partially or simultaneously. With the value of R Square (R2) of 0.819, it means 81.9%, then the proposed research hypothesis can be accepted.Keywords: marketing mix and consument decisions to stay. ]]>
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