Journal of Social Responsibility Projects by Higher Education Forum
Vol 3 No 1 (2022): Juli 2022

Pelatihan Teknik Closing dengan Digital Marketing Bagi Pelaku UMKM

Didin Herlinudinkhaji (Universitas Ivet)
Lingga Kurnia Ramadhani (Universitas Ivet, Semarang)
Nindita Erwanti (Universitas Ivet, Semarang)
Yunila Putri Dwi Ariyanti (Universitas Ivet, Semarang)
Condro Pargianto (Universitas Ivet, Semarang)

Article Info

Publish Date
30 Jul 2022

Abstract

The development of the digital world has a big impact on business people including small businesses at the Micro, Small and Medium Enterprises (MSMEs) level, this makes the ways and methods of doing business for MSMEs change, be it from offers, sales, promotions, services to the closing stage of sales (closing). For this reason, the purpose of this community service is to provide knowledge to MSME actors techniques or ways to make buyers quickly decide to make a purchase or close a sale called a closing technique using digital marketing. The method used in the implementation of this activity is a lecture and direct practice of implementing digital marketing for closing sales. The stages of implementing this community service activity include opening, introduction to digital marketing, product analysis with google trends, social media analysis for business, marketing strategies, closing techniques and creating business accounts

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Journal Info
Journal of Social Responsibility Projects by Higher Education Forum
Website

Abbrev

jrespro

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Social Sciences

Description

1. Pelatihan, 2. Kesehatan, 3. Pemasaran, 4. Keamanan Pangan Lokal, 5. Teknologi Tepat Guna (TTG), 6. Desain, 7. Pemberdayaan Masyarakat, 8. Akses Sosial, 9. Pendidikan Untuk Pembangunan Berkelanjutan, dan berhubungan dengan penanganan dan pengelolaan berbagai potensi, kendala, tantangan, dan ...