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PELATIHAN PEMANFAATAN DIGITAL MARKETING DALAM PENGEMBANGAN PEMASARAN BAGI PELAKU UMKM Muhamad Stiadi; Didin Herlinudinkhaji; Yunila Dwi Putri Ariyanti; Nindita Erwanti
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol 2, No 1 (2021): BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.298 KB) | DOI: 10.35130/bbjm.v2i1.212

Abstract

The purpose of carrying out this community service activity with the theme of using digital marketing in the marketing development of SMEs in the village of Sukorejo is to provide knowledge about digital marketing and training in the application of digital marketing. The method used in the implementation of this activity is through lectures and direct practice of implementing digital marketing. The stages of implementing this event include the opening and introduction of digital marketing, exposure to digital marketing, exposure to some of the problems that are often faced by SMEs, exposure to several foreign terms related to digital marketing then continued with practices related to digital marketing.
Adapting TAM to Understand Video Conferencing Apps Adoption for Learning Islamic Knowledge Nindita Erwanti
MATICS Vol 14, No 1 (2022): MATICS
Publisher : Department of Informatics Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mat.v14i1.15504

Abstract

Seeking knowledge is obligatory for Muslims. Video conferencing apps help Muslims for learning Islamic knowledge. This study attempted to comprehend factors influencing intention to use video conferencing applications for learning Islamic knowledge by modifying Technology Acceptance Model (TAM). The data was gathered through a questionnaire from 85 respondents. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to evaluate the proposed model. The findings show that perceived usefulness, perceived ease of use, and religiosity all have a significant influence on behavioral intention to use video conferencing apps. Furthermore, religiosity significantly influences perceived usefulness. Facilitating condition also significantly influences perceived usefulness and perceived ease of use.
Adopsi Media Sosial Berbasis Video pada Kaum Muda Nindita Erwanti; Oktaviana Harthama Putri
Jurnal Sistem Informasi Vol 14, No 1 (2022)
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.33 KB) | DOI: 10.36706/jsi.v14i1.17203

Abstract

Media sosial berbasis video menjadi tren saat ini. TikTok sukses menjadi media sosial berbasis video yang memikat kaum muda. Studi ini berusaha memahami adopsi aplikasi TikTok pada kaum muda denganmengadaptasi Hedonic-Motivation System Adoption Model (HMSAM). Data dikumpulkan melalui kuesioner dari 153 responden yang valid. Partial Least Square-Structural Equation Modeling (PLS-SEM) digunakan untuk mengevaluasi model yang diusulkan. Studi ini memverifikasi pengaruh sosial dan kenikmatan memiliki pengaruh yang signifikan terhadap intensi untuk menggunakan TikTok. Selanjutnya, kenikmatan dan rasa ingin tahu secara signifikan memengaruhi imersi. Namun demikian, rasa ingin tahu tidak memengaruhi intensi untuk menggunakan TikTok dan kontrol tidak memengaruhi imersi secara signifikan.
ENKRIPSI CITRA FOVEA AVASCULAR ZONE (FAZ) MENGGUNAKAN KRIPTOGRAFI VIGENERE CIPHER Dewi Purnamasari; Nindita Erwanti
Jurnal Pseudocode Vol 9 No 2 (2022): Volume 9 Nomor 2 September 2022
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pseudocode.9.2.114-121

Abstract

Kemajuan teknologi yang berkembang pesat sekali sangat memepengaruhi atas keamanan data baik data teks maupun data citra digital. Pencurian data dari tahun ke tahun mengalami peningkatan. Salah satu area yang memerlukan keamanan data yaitu keamanan data medis pasien. Keamanan data citra medis sangat perlu dilakukan untuk melindungi keamanan data medis dari pencurian data oleh pihak ketiga supaya tidak bisa mengakses data tersebut. Perkembangan Diabetic Retinopathy (DR) setiap tahunnya juga meningkat. Menentukan tingkat keparahan DR dilakukan dengan mendeteksi Fovea Avascular Zone (FAZ). Pada penelitian ini mengenkripsi plainimage FAZ menjadi cipherimage menggunakan metode Vigenere Cipher. Waktu enkripsi rata rata dari citra FAZ yang diujikan adalah 4.96 detik.Pada pengujian didapatkan semakain luas area FAZ maka waktu enkripsi nya juga semakin lama.
Pelatihan Pembuatan Modul Ajar Interaktif dengan Powerpoint VBA pada Guru SMK Nahdlotul Ulama Didin Herlinudinkhaji; Lingga Kurnia Ramadhani; Nindita Erwanti; Yunila Putri Dwi Ariyanti
Journal of Social Responsibility Projects by Higher Education Forum Vol 3 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.431 KB) | DOI: 10.47065/jrespro.v3i2.2761

Abstract

Online learning is a necessity so that in the process of online learning, schools and teachers must be able to adjust to these developments. Schools are required to be more effective in organizing learning while teachers are required to be more creative in delivering learning material. In the process of teaching and learning online, there are many complaints from students and teachers. The training activities for making teaching modules with MS Powerpoint is expected to role in the teaching and learning process which is carried out online because of the limitations of teachers in direct interaction with students. In this activity using direct practice methods with guidance from the PKM team. The results show that before participating in the training, teachers have not been able to make interactive teaching modules. After receiving training, teachers already understand the importance of interactive teaching modules.
Pelatihan Teknik Closing dengan Digital Marketing Bagi Pelaku UMKM Didin Herlinudinkhaji; Lingga Kurnia Ramadhani; Nindita Erwanti; Yunila Putri Dwi Ariyanti; Condro Pargianto
Journal of Social Responsibility Projects by Higher Education Forum Vol 3 No 1 (2022): Juli 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.384 KB) | DOI: 10.47065/jrespro.v3i1.2792

Abstract

The development of the digital world has a big impact on business people including small businesses at the Micro, Small and Medium Enterprises (MSMEs) level, this makes the ways and methods of doing business for MSMEs change, be it from offers, sales, promotions, services to the closing stage of sales (closing). For this reason, the purpose of this community service is to provide knowledge to MSME actors techniques or ways to make buyers quickly decide to make a purchase or close a sale called a closing technique using digital marketing. The method used in the implementation of this activity is a lecture and direct practice of implementing digital marketing for closing sales. The stages of implementing this community service activity include opening, introduction to digital marketing, product analysis with google trends, social media analysis for business, marketing strategies, closing techniques and creating business accounts