West Science Business and Management
Vol. 1 No. 02 (2023): West Science Business and Management

Linkages between Social Media Presence, Brand Awareness, Customer Loyalty, and Sales Growth in Entrepreneurial Companies (Study on Fashion Industry Entrepreneurs in West Java)

Frans Sudirjo (August 17, 1945 University of Semarang)
Andry Stepahnie Titing (University of 19 November Kolaka)
Yokie Radnan (Pelita Harapan University)
Hefri Yodiansyah (STISIP Persada Bunda)
Bambang Bambang (PSDKU Syiah Kuala Gayo Lues University)

Article Info

Publish Date
31 Mar 2023

Abstract

This study aimed to investigate the relationship between social media presence, brand awareness, customer loyalty, and sales growth among fashion industry entrepreneurs in West Java. A survey was conducted with 150 participants, and the data were analyzed using Pearson’s correlation coefficient. The results indicate that social media presence is positively associated with brand awareness, customer loyalty, and sales growth. The findings suggest that fashion industry entrepreneurs in West Java should focus on building and maintaining a solid social media presence to improve their brand awareness, customer loyalty, and sales growth.

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Journal Info
West Science Business and Management
Website

Abbrev

wsbm

Publisher

Westscience Press

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of ...