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All Journal Jurnal Ekonomi West Science Business and Management BULLET : Jurnal Multidisiplin Ilmu
Hefri Yodiansyah
STISIP Persada Bunda
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences

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Assessing the Influence of Leadership Style, Decision Making, Communication, and Team Building on the Success of MSME Entrepreneurial Businesses in Bandung City Heliza Rahmania Hatta; Edison Hatoguan Manurung; Hefri Yodiansyah; Sukirman Sukirman; Zilfana Zilfana
West Science Business and Management Vol. 1 No. 02 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.728 KB) | DOI: 10.58812/wsbm.v1i02.35

Abstract

Various factors, including leadership style, decision making, communication, and team building, influence the success of MSME entrepreneurial businesses. This quantitative study aimed to assess the influence of these factors on the success of MSME entrepreneurial businesses in Bandung City, Indonesia. Data were collected through a survey of 150 MSME owners in Bandung City, and multiple regression analysis was used to examine the relationship between the independent variables and business success. The results showed that leadership style and team building significantly predicted business success, while communication and decision-making were not significant predictors. These findings suggest that effective leadership and team building are essential for business success in the context of MSMEs in Bandung City.
Linkages between Social Media Presence, Brand Awareness, Customer Loyalty, and Sales Growth in Entrepreneurial Companies (Study on Fashion Industry Entrepreneurs in West Java) Frans Sudirjo; Andry Stepahnie Titing; Yokie Radnan; Hefri Yodiansyah; Bambang Bambang
West Science Business and Management Vol. 1 No. 02 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.983 KB) | DOI: 10.58812/wsbm.v1i02.40

Abstract

This study aimed to investigate the relationship between social media presence, brand awareness, customer loyalty, and sales growth among fashion industry entrepreneurs in West Java. A survey was conducted with 150 participants, and the data were analyzed using Pearson’s correlation coefficient. The results indicate that social media presence is positively associated with brand awareness, customer loyalty, and sales growth. The findings suggest that fashion industry entrepreneurs in West Java should focus on building and maintaining a solid social media presence to improve their brand awareness, customer loyalty, and sales growth.
ADAPTIVE HUMAN RESOURCE MANAGEMENT IN CONFRONTATION OF GLOBALIZATION'S CHALLENGES Abdurrahman Sadikin; Hefri Yodiansyah; Yanti Budiasih; Sugiarti Sugiarti; Iwan Henri Kusnadi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v12i02.2096

Abstract

Globalization has created a dynamic and complex business environment, requiring organizations to adjust to unpredictable and rapid change. In this context, adaptive HR management is essential for sustaining the success and competitiveness of the organization. The method of research employed is a literature review, which entails gathering and analyzing literature on adaptive HR management and the challenges of globalization. The research findings indicate that adaptive human resource management necessitates the use of change-responsive strategies and practices, such as in recruitment, employee development, performance management, diversity management, technology use, effective leadership, and adaptive change management. This study highlights the advantages of adaptive human resource management, including increased employee productivity, workforce quality, organizational adaptability in the face of change, greater employee satisfaction, and competitive advantage. The practical implication of this study is the significance of organizations implementing adaptive HR strategies and practices in response to globalization's challenges.
Sosialisasi serta Pelaksanaan Saluran Teknologi Informasi dan Komunikasi di Coffee & Resto Djons Pekanbaru Hefri Yodiansyah; Debby Kurniadi; Susi Artuti Erda Dewi
BULLET : Jurnal Multidisiplin Ilmu Vol. 1 No. 06 (2022): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

Latar Belakang* Tingkat perspektif sosialisasi dan implementasi kewirausahaan dalam komunikasi pemasaran Djon's Coffee & Resto Pekanbaru yang sangat alternatif bagi pengguna merek berjudul 'Sosialisasi dan Implementasi Komunikasi Pemasaran Kewirausahaan Djon's Coffee & Resto Pekanbaru' telah mengubah total cara orang berkomunikasi, berinteraksi , dan terlibat dalam pengambilan keputusan satu sama lain. Yang paling penting, platform sosial memainkan peran komunikasi kunci dalam memfasilitasi pengaruh fungsi komunikasi strategis dan interaksi penelitian manusia yang lebih besar. Studi Literatur* Studi ini mencoba untuk mempelajari skema bisnis makanan dan minuman cepat saji untuk mengidentifikasi fitur 'Influencer media sosial' dari agenda 'penjualan pribadi' yang berkontribusi dalam memberikan pesan pada niat beli pengguna produk merek industri. Metodologi* Ini mengadopsi model sumber kredibilitas interaksi waktu dan jarak bisnis untuk secara singkat memeriksa hubungan antara kepercayaan, keahlian, kesukaan, kenyamanan dan keakraban dengan niat pembelian produk merek makanan dan minuman pengguna melalui media lingkungan pasar bisnis mereka. Sebanyak 148 sampel dari berbagai siswa mengajukan kuesioner. Hasil dan Temuan* Temuan menunjukkan bahwa kesukaan, kepercayaan, dan keakraban merupakan faktor indikator penelitian utama yang mempengaruhi akses pengguna untuk membeli produk yang mengambil tindakan merek mereka. Kesimpulan* Studi kewirausahaan ini memiliki komunikasi implisit terhadap strategi pemasaran karena gagasan ‘penjualan pribadi’ yaitu, ‘influencer perspektif kopi & resto
Co-Authors Abdurrahman Sadikin Andry Stepahnie Titing Bambang Bambang Debby Kurniadi Edison Hatoguan Manurung Frans Sudirjo Hatta, Heliza Rahmania Iwan Henri Kusnadi Sugiarti Sugiarti Sukirman Sukirman Susi Artuti Erda Dewi Yanti Budiasih Yokie Radnan Zilfana Zilfana