E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02

Pengaruh Word Of Mouth, Image dan Hedonic Shopping Motivation Terhaap Keputusan Pembelian Sepatu Vans ( Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang)

Endang Rahmawati (Universitas Islam Malang)
Siti Asiyah (Universitas Islam Malang)
Budi Wahono (Universitas Islam Malang)

Article Info

Publish Date
26 May 2023

Abstract

Abstract This research aimed to determine the influence of word of mouth, brand image, and hedonic shopping motivation on the decision to buy vans shoes in FEB students, Universitas Islam malang. The population was all students of the Faculty of Economics, Universitas Islam malang with a total sample of 75 respondents. The data collection technique was purposive sampling. The source of data in the research was to use primary data, and the data collection method used was a questionnaire. The results were simultaneously word of mouth, brand image, and hedonic shopping, motivation affects the interest in purchasing decisions of vans shoes. Keywords: Influence Of Word Of Mouth, Brand Image, And Hedonic Shopping.                                                                                                

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...