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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS E-JRM

Siti Asiyah

Universitas Islam Malang

Author-ID : 3726207

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 18 Documents Claim Missing Document

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Implementation of community-based tourism (CBT) in Coban Parang Tejo Malang Siti Asiyah; Kartika Rose Rachmadi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 6 No 2 (2020): September
Publisher : Universitas Muhammadiyah Sidoarjo

This study uses a qualitative descriptive approach with a SWOT analysis tool; namely Internal-external situation analysis which aims to determine the strengths and weaknesses as well as the factors that become opportunities and threats for the development of the Coban Parang Tejo tourism area in Malang, and the application and implementation of Community Based Tourism principles for the development of the Coban Parang Tejo tourism area. The results of the study concluded that the concept of CBT has been applied in tourism management in Coban Parang Tejo (CPT) which was applied in the form of local community participation, the formation of a tourism village institution, environmentally friendly tourism management, the role of government, cooperation with investors and the creation of community business activities. From the SWOT analysis generated promotional strategies based on the strengths and weaknesses of tourism in CPT, 1) SO strategy by increasing the number of interesting vehicles adjusted to the local wisdom of the Perinci village community, so that it has its own distinct characteristics / uniqueness that is different from other tours; 2) ST Strategy by increasing the competitiveness of Coban Parang Tejo; 3) WO Strategy by increasing facilities / infrastructure and existing infrastructure; and 4) WT strategy by collaborating with investors and strengthening community communities. All of which are in the context of improving the welfare of the community.

THE ROLE OF ENTREPRENEURSHIP EDUCATION IN A DISRUPTIVE AGE Achmad Yanu Alif Fianto; Siti Asiyah; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 2 (2020): JMM Juni 2020
Publisher : Master of Management, Mataram University

This study aims to determine (1) the influence of entrepreneurship education on entrepreneurship motivation ofmanagement student and (2) the influence of entrepreneurship education on entrepreneurial skills of management education student. This research is associative causal research with a quantitative approach. The variables of this research are in entrepreneurship education as independent variables, motivation and entrepreneurial skills as the dependent variable. The sample of population in this research is management education student respondents for about 213 students in East Java, Indonesia. Data collection techniques in this research using questionnaires and documentation. Data analysis method used was Structural Equation Model-Partial Least Square. This research finds that entrepreneurship education have a positive and significant effect towards entrepreneurship motivation and this research also finds that entrepreneurship education have a positive and significant effect towards entrepreneurship skill. From those findings, this research concludes that entrepreneurship education have a significant role in the disruptive age.

Pengaruh Celebrity Endorser, Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk MS Glow (Pada Mahasiswa FEB Prodi Manajemen Universitas Islam Malang) Silvia Ayu Wulandari; Siti Asiyah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to describe celebrity endorsers, promotions, product quality, purchasing decisions and influence the influence of celebrity endorsers, promotions and product quality on purchasing decisions for MS Glow products. This study used an explanatory research method with a quantitative approach and the data collection method in this study was carried out by distributing online questionnaires using snowball sampling. The sample used in this research was 60 students from the Faculty of Business Economics, Islamic University of Malang, class of 2019 from the Management Study Program. Data analysis used validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear analysis, F test (simultaneous), t test (partial), and coefficient of determination test (adjusted R2). The results of this study indicate that simultaneously the variables celebrity endorser, promotion and product quality have a positive effect, partially celebrity endorser has a positive and not significant effect, promotion has a positive and insignificant effect, while product quality has a positive and significant effect on purchasing decisions. on purchasing decisions This study uses a type of quantitative research. Keywords: Celebrity Endorser, Promotion, Product Quality, Purchasing Decisions

Pengaruh Green Product, Green Promotion dan Green Price Terhadap keputusan Pembelian Konsumen Starbucks Coffee Malang (Studi Kasus Pada Konsumen Starbucks Coffee Malang) Haris Rizqi Pratama; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine and analyze the effect of green product, green promotion and green price on purchasing decisions of Starbucks coffee consumers (a case study on consumers of Starbucks Coffee Malang). This study used a quantitative research method using a questionnaire with a Likert scale of 1-5. The population in this study were all consumers who had been to Stabucks Coffee Malang. The data collection technique uses nonprobability sampling technique, namely purposive sampling technique. The sample in this study amounted to 50 respondents. Data analysis techniques used research instrument tests, classical assumption tests, multiple regression analysis tests, f tests and t tests and coefficient of determination tests. As a data collection material that was analyzed with the help of IBM SPSS Statistics software. The results of this study indicate that green product has a significant effect on purchasing decisions, green promotion has a significant effect on purchasing decisions and green price has no significant effect on purchasing decisions. Keywords: Green Product, Green Promotion, Green Price, and Purchase Decision

Pengaruh Word Of Mouth, Image dan Hedonic Shopping Motivation Terhaap Keputusan Pembelian Sepatu Vans ( Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Endang Rahmawati; Siti Asiyah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aimed to determine the influence of word of mouth, brand image, and hedonic shopping motivation on the decision to buy vans shoes in FEB students, Universitas Islam malang. The population was all students of the Faculty of Economics, Universitas Islam malang with a total sample of 75 respondents. The data collection technique was purposive sampling. The source of data in the research was to use primary data, and the data collection method used was a questionnaire. The results were simultaneously word of mouth, brand image, and hedonic shopping, motivation affects the interest in purchasing decisions of vans shoes. Keywords: Influence Of Word Of Mouth, Brand Image, And Hedonic Shopping.

Pengaruh Pengetahuan Investasi, Kemampuan Finansial Dan Lingkungan Pertemanan Terhadap Minat Investasi Mahasiswa (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2021) Anisa Putri Darvanti; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of investment knowledge, financial capability and friendship environment on investment interest in UNISMA. The type of research used is quantitative. Samples taken using purposive sampling technique with Malhotra formula, That is the number of indicators x 5 so that the total sample is 85 respondents. The data analysis method used is multiple linear regression analysis. It uses the F Test for simultaneous hypothesis testing and the t Test for partial testing. In this study, the results obtained are Investment knowledge, financial ability and friendship environment simultaneously affect investment interest. Investment knowledge does not have a partial effect on investment interest, financial ability has a partial effect on investment interest and the friendship environment has a partial effect on investment interest. Keywords: Investment Knowledge, Financial Capability, Friendship Environment, Multiple Linear Regression, Purposive Sampling

Pengaruh Dukungan Organisasi, Disiplin Kerja Dan Work Family Conflict Terhadap Kinerja Karyawan Di CV.Suara Hati Elektronik Leneng Praya Lombok Tengah Abdul Awwal; Siti Asiyah; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine and analyze the effect of organizational support, work discipline, and work family conflict on employee performance at CV.Suara Hati Elektronik Leneng Praya, Central Lombok. And using saturated sampling technique. The number of samples used in this study were all employees of CV.Suara Hati, totaling 65 respondents. Data analysis methods used in this study were validity and reliability tests, normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination tests (Adjusted r2). Process analysis using SPSS. The results showed that organizational support, work discipline, and work family conflict simultaneously had an effect on employee performance and partially organizational support, work discipline, and work family conflict had a significant effect on employee performance. Keywords: Organizational Support, Work Discipline, Work Family Conflict

Pengaruh Celebrity Endorser, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Kosmetik Wardah (Studi Kasus Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2019) Nila Kusumawati; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine and analyze the Influence of Celebrity Endorsers, Brand Image and Product Quality on Purchasing Decisions on Wardah Cosmetic Products (Case Study on Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019). This study used quantitative research methods using questionnaires with a Likert scale of 1-5. The population in this study was female students who had bought and used Wardah cosmetic products. The data collection technique uses nonprobability sampling, namely by purposive sampling techniques. The sample in this study amounted to 65 respondents. Data analysis techniques use research instrument tests, classical assumption tests, multiple regression analysis tests, f tests and t tests and determination coefficient tests. As data collection material analyzed with the help of IBL SPSS Statistics software. The results of this study show that celebrity endorsers have a significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions and product quality has a significant effect on purchasing decisions. Keywords: Celebrity Endorser, Brand Image, Product Quality, and Purchasing Decision.

Pengaruh Islamic Branding, Product Ingredients dan Promosi Terhadap Minat Beli Produk PT. HNI HPAI Kota Malang Bella Zakila; Siti Asiyah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Indonesia is a country with a Muslim majority population which tends to assume that all products in circulation are halal products. One of the difficulties faced by Muslim consumers in Indonesia is finding herbal and halal medicinal products. In addition, this is supported by Muslim consumers who are currently increasingly looking for herbal and halal medicines. This study aims to determine the effect of Islamic branding, product ingredients and promotion on the intention to buy HNI-HPAI products in Malang City, the population that is the object of this research is Consumers of HNI-HPAI Products at Business Center I HPAI Malang City. The sample used was 89 people. Sampling in this study used the saturated sample method. The analytical method used in this study is a multiple regression analysis method with the SPSS19 application. The results of the research based on partial hypothesis testing (t test) show that Islamic branding, product ingredients and promotions partially have a significant effect on purchase intention. The results of the F test of Islamic branding, product ingredients and promotion together have a positive and significant effect on purchase intention. This can be seen in the Fcount value of 52.146 > Ftable 2.71 and a significant value of 0.001 <0.05. The test results for the coefficient of determination (R2) obtained an Rsquare of 0.636. This shows that the dependent variable buying interest can be explained by the independent variables Islamic branding, product ingredients and promotions 63.6% while 36.4% is explained by other factors outside the variables studied. Keywords:Islamic Branding, Product Ingredients, Promotion, Buying Interest, HNI HPAI.

Pengaruh Celebrity Endorsment, Brand Experience Dan E-Wom Terhadap Keputusan Pembelian Produk Skincare Ms Glow (Studi Kasus Pada Konsumen Ms Glow di Kota Malang) Shinta Amalia Putri Fauzia; Siti Asiyah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of celebrity endorsements, brand experience and E-WOM on purchasing decisions for Ms Glow skincare products for Ms Glow consumers in Malang City. This research uses explanatory research method with a quantitative approach. The sampling technique used the incidental sampling technique which was carried out in Malang City using the Malhotra formula, namely the number of indicators multiplied by 5 so that a sample of 75 respondents was obtained. Data collection techniques using online questionnaires. Methods of data analysis using validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis with SPSS analysis tool. Hypothesis testing uses the F test for simultaneous testing and the t test for partial testing. The results of this study indicate that celebrity endorsements, brand experience and E-WOM simultaneously influence purchasing decisions. Partially celebrity endorsements, brand experience and E-WOM have a positive and significant effect on purchasing decisions and the coefficient of determination (Adjusted R2) is 0.760 or 76.0%. Keywords: Celebrity Endorsement, Brand Experience, E-WOM, Purchase Decision

Co-Authors Abdul Awwal Abdullah Syakur Novianto Achmad Yanu Aliffianto Afi Rachmat Slamet Alfian Budi Primanto Anisa Putri Darvanti Arini Fitria Mustapita Baiq Handayani Rinuastuti Basalamah, Muhammad Ridwan Bella Zakila Budi Wahono Cheesa Imaniar Endang Rahmawati Fina Athiyatur Rohmaniyah Haris Rizqi Pratama Ida Ristianah Juanda Chrystantor Kartika Rose Rachmadi Khalikussabir, Khalikussabir Kurniati Kurniati Laila Dian Maslina Miftakhul Nurjanah Nila Kusumawati Rahmawati Rahmawati Ratna Tri Hardaningtyas Ririz Della Nur Aini Shinta Amalia Putri Fauzia Silvia Ayu Wulandari

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