Diponegoro Journal of Management
Volume 12, Nomor 1, Tahun 2023

ANALISIS PENGARUH ORIENTASI PASAR DAN ORIENTASI TEKNOLOGI TERHADAP KINERJA PERUSAHAAN MELALUI INTEGRASI RANTAI PASOKAN SEBAGAI VARIABEL INTERVENING (Studi pada Industri Kecil dan Menengah Bordir di Kota Tasikmalaya)

Rizky Awalul Ramdani (Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro)
Retno Hidayati (Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro)

Article Info

Publish Date
24 May 2023

Abstract

ABSTRACT This study was conducted to examine the impact of market orientation and technology orientation on firm performance at Bordir Small Medium Industry (SMI) in Tasikmalaya City using supply chain integration as an intervening variable. The populations of this study were Bordir Small Medium Industry (SMI) entrepreneurs in Tasikmalaya City.. The number of samples used in this study was 150 respondents, and the data were gathered via a questionnaire. The analytical method used in this study was the Structural Equation Modeling (SEM) analysis technique with the AMOS 26.0 analysis tool. The results showed that all independent variables, namely market orientation, technology orientation and supply chain integration had a positive and significant effect on firm performance. Furthermore, supply chain integration has a major impact on business performance through moderating the relationship between market orientation and technological orientation at Bordir Small Medium Industry (SMI) in Tasikmalaya City

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Journal Info
Diponegoro Journal of Management
Website

Abbrev

djom

Publisher

Universitas Diponegoro

Subject

Decision Sciences, Operations Research & Management

Description

Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen ...