Nomosleca
Vol 9, No 1 (2023): April, 2023

Viralitas Trash Talking di Media Sosial Tiktok sebagai Gaya Baru Personal Digital Branding

Afif Wilanda Anaqhi (Universitas Pembangunan Nasional Veteran Jawa Timur)
Zainal Abidin Achmad (Universitas Pembangunan Nasional Veteran Jawa Timur)
Saifuddin Zuhri (Universitas Pembangunan Nasional Veteran Jawa Timur)
Heidy Arviani (Universitas Pembangunan Nasional Veteran Jawa Timur)

Article Info

Publish Date
01 May 2023

Abstract

Trash-talking Tante Lala on TikTok is a new phenomenon on social media. Its content can become a viral trend, and many TikTok users like it. The viral trash-talking content of Tante Lala shows that the dissemination that occurs involves the participation of TikTok users. This study explores the motivations of followers who make trash-talking viral content, the dissemination’s way of Tante Lala's trash-talking content, and TikTok's role in the media-making process. This study uses the virtual ethnographic method to explain the cultural behavior of trash-talking by TikTok users. The results of this study show the various motivations of Tante Lala's followers in making a viral trend of trash-talking content. Furthermore, the trash-talking content of Tante Lala shapes personal branding as an entertaining TikTok account with a distinctive character. Meanwhile, TikTok is an effective digital tool for personal branding for Tante Lala.  

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Journal Info
Nomosleca
Website

Abbrev

n

Publisher

Universitas Merdeka Malang

Subject

Education Library & Information Science

Description

Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of ...