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All Journal Nomosleca
Afif Wilanda Anaqhi
Universitas Pembangunan Nasional Veteran Jawa Timur
Education Library & Information Science

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Viralitas Trash Talking di Media Sosial Tiktok sebagai Gaya Baru Personal Digital Branding Afif Wilanda Anaqhi; Zainal Abidin Achmad; Saifuddin Zuhri; Heidy Arviani
Jurnal Nomosleca Vol 9, No 1 (2023): April, 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v9i1.9487

Abstract

Trash-talking Tante Lala on TikTok is a new phenomenon on social media. Its content can become a viral trend, and many TikTok users like it. The viral trash-talking content of Tante Lala shows that the dissemination that occurs involves the participation of TikTok users. This study explores the motivations of followers who make trash-talking viral content, the dissemination’s way of Tante Lala's trash-talking content, and TikTok's role in the media-making process. This study uses the virtual ethnographic method to explain the cultural behavior of trash-talking by TikTok users. The results of this study show the various motivations of Tante Lala's followers in making a viral trend of trash-talking content. Furthermore, the trash-talking content of Tante Lala shapes personal branding as an entertaining TikTok account with a distinctive character. Meanwhile, TikTok is an effective digital tool for personal branding for Tante Lala.  
Co-Authors Heidy Arviani Saifuddin Zuhri Zainal Abidin Achmad