JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

Analisa Faktor Yang Mempengaruhi Niat Penggunaan E-Wallet Pada Gen Z

Hesniati Hesniati (Universitas Internasional Batam)
Ellen Ellen (Universitas Internasional Batam)
Florentina Jasmine (Universitas Internasional Batam)
Kelvin Kelvin (Universitas Internasional Batam)
Lovis Vernando (Universitas Internasional Batam)
Novi Aprillia (Universitas Internasional Batam)



Article Info

Publish Date
05 Jun 2023

Abstract

The purpose of this research is to find out the correlation between perceived ease of use, perceived usefulness, and social influence to the intention of customers to use mobile payment. The survey was conducted toward Z Generation with basic mobile payment information. The research data was collected using a purposive sampling technique, in which researchers took the Z generation in Batam City with the condition that they had used an e-wallet. The final sample of the research is 187 respondents. The analysis technique used was partial least squares (PLS) to evaluate the relationships of the research model. The results showed that perceived ease of use, perceived usefulness, and social influence have a positive significant influence on people intention in using e-wallet

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Journal Info

Abbrev

jpek

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi. ...