Article Per Year (5 Year)
p-Index From 2019 - 2024
0.562
P-Index
This Author published in this journals
All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Lovis Vernando
Universitas Internasional Batam
Economics, Econometrics & Finance Education

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Peluang Investasi Emas Jangka Panjang Melalui Produk Cicil Emas BSI Johny Budiman; Yulfiswandi Yulfiswandi; Florentina Jasmine; Kelvin Kelvin; Lovis Vernando
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.7502

Abstract

Indonesia's Islamic finance in recent years has shown a positive increase, supported by the majority of people who are Muslims so as to encourage the progress of the sharia industry, including sharia banking. One of the Islamic banking services is gold installment, which has become an investment choice during COVID-19 period. due to the relatively stable value of gold so as to avoid fluctuating rupiah values. This study aims to analyze the reasons investors make the decision to invest in gold installments in Islamic banks. The research was conducted using a qualitative method to produce a descriptive picture for the research. Data was collected using purposive sampling method through interviews with 3 sources from customers and management of Bank Syariah Indonesia. The results of the study show that service is one of the reasons for investing in gold installments. Easy, flexible procedures and a professional code of ethics make it comfortable for customers to invest. Another reason for investing in gold installments is product promotion, social influence from the people around who can determine decision making and personal goals of each individual.
Analisa Faktor Yang Mempengaruhi Niat Penggunaan E-Wallet Pada Gen Z Hesniati Hesniati; Ellen Ellen; Florentina Jasmine; Kelvin Kelvin; Lovis Vernando; Novi Aprillia
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.7566

Abstract

The purpose of this research is to find out the correlation between perceived ease of use, perceived usefulness, and social influence to the intention of customers to use mobile payment. The survey was conducted toward Z Generation with basic mobile payment information. The research data was collected using a purposive sampling technique, in which researchers took the Z generation in Batam City with the condition that they had used an e-wallet. The final sample of the research is 187 respondents. The analysis technique used was partial least squares (PLS) to evaluate the relationships of the research model. The results showed that perceived ease of use, perceived usefulness, and social influence have a positive significant influence on people intention in using e-wallet
ANALISIS DAN IMPLEMENTASI STRATEGI PEMASARAN DIGITAL PADA UMKM LUCKY STAR Lady Lady; Anthony Sentoso; Ellen Ellen; Florentina Jasmine; Lovis Vernando; Kelvin Kelvin; Vincent Vincent
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 5 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i5.2023.2493-2503

Abstract

Seiring dengan perkembangan teknologi yang membuat internet tidak dapat dipisahkan dari kehidupan kita sehari-hari, maka diperlukan penyesuaian cara pelaku usaha berinteraksi dengan konsumennya. Salah satu caranya adalah dengan berinteraksi secara online melalui pemasaran digital, lebih tepatnya melalui media sosial bisnis. Analisis dan implementasi strategi pemasaran digital UMKM Lucky Star bertujuan untuk membantu pelaku usaha dalam mengembangkan keberadaan digital sebagai UMKM bidang elektronik yang telah lama berdiri di Batam. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pengumpulan data melalui teknik purposive sampling. Sampel akhir dari penelitian ini adalah 9 orang termasuk pemilik bisnis dan pelanggan dari demografi yang berbeda. Hasil dari kegiatan ini adalah pembuatan desain logo, pembuatan akun Facebook dan WA Business, pembuatan feed Instagram, pembuatan Linktree, dan pembuatan website UMKM dengan tujuan untuk mempromosikan dan branding produk dan layanan UMKM Lucky Star.
Co-Authors Anthony Sentoso Ellen Ellen Florentina Jasmine Hesniati Hesniati Johny Budiman Kelvin Kelvin Lady Lady Novi Aprillia Vincent Vincent Yulfiswandi Yulfiswandi