Jurnal Bisnisman : Riset Bisnis dan Manajemen
Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen

Impact of the Digital Sales Growth Of MSMEs Industry Fashion in Bandung City: Product Recommendations, Customized Promotions, Customer Reviews, and Product Ratings

Frans Sudirjo (Universitas 17 Agustus 1945 Semarang)
Ari Apriani (Universitas Dian Nusantara)
Arief Yanto Rukmana (Sekolah Tinggi Ilmu Ekonomi STAN IM)
Djoko Widagdo (Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta)
Egidius Fkun (Universitas Timor)

Article Info

Publish Date
31 May 2023

Abstract

This study aims to examine the impact of digital sales growth on the fashion industry of micro, small, and medium enterprises (UMKM) in the city of Bandung, particularly in terms of product recommendations, personalized promotions, customer reviews, and product ratings. A quantitative research approach was employed, and data were collected through an online survey distributed to fashion UMKM practitioners in Bandung. The findings indicate that digital sales growth has a significant impact on the fashion industry of UMKM in Bandung by enhancing business visibility and accessibility to potential customers, facilitating the creation of personalized marketing strategies, and providing a platform for customer interaction and feedback. The study suggests that fashion UMKM practitioners should invest in digital marketing tools and strategies to remain competitive and adapt to changes in consumer behavior in the digital era.

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Journal Info
Jurnal Bisnisman : Riset Bisnis dan Manajemen
Website

Abbrev

bisnisman

Publisher

Universitas Nusa Putra

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Manajemen (BISNISMAN) ini diterbitkan oleh Program Studi Manajemen Universitas Nusa Putra, sebagai jurnal yang terbit setiap empat bulanan yang fokus menyajikan tulisan-tulisan tentang bisnis, manajemen dan kewirausahaan. Jurnal ini berisi artikel-artikel penelitian atau ...