Journal of Business Studies and Management Review
Vol. 6 No. 2 (2023): JBSMR, Vol. 6 No.2, June 2023

DECISION MODEL FOR SUBSIDY HOME PURCHASE THROUGH FACILITIES MODERATED BY CORPORATE IMAGE (STUDY ON SUBSIDIZED HOUSE CONSUMERS IN JAMBI CITY)

Anggia Agustini Saputri (Universitas Jambi)
Syahmardi Yacob (Universitas Jambi)
Tona Aurora Lubis (Universitas Jambi)
Hanan Laras Sabrina (Universitas Dinamika Bangsa)

Article Info

Publish Date
20 Jun 2023

Abstract

This study aims to identify and analyze facilities in improving purchasing decisions with the corporate image as a moderating variable for consumers of subsidized housing in Jambi City. This study has a sample of 140 consumers using a purposive sampling method. The data measurement scale used in this study is the ordinal scale. The data analysis used is quantitative data analysis with data analysis tools using SMART PLS 3.0. This study provides the following conclusions: Facilities have a direct influence on purchasing decisions. Those good facilities will increase consumers to make purchasing decisions. Likewise, an increase in the corporate image can increase purchasing decisions. Vitra company as a moderation is able to increase the effect of facilities on purchasing decisions for consumers of subsidized housing in Jambi City

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Journal Info
Journal of Business Studies and Management Review
Website

Abbrev

jbsmr

Publisher

Universitas Jambi

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our ...