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All Journal Journal of Business Studies and Management Review Jurnal Ilmiah Manajemen dan Kewirausahaan
Hanan laras Sabrina
Universitas Dinamika Bangsa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peran Media Sosial terhadap Kinerja Bisnis Pada UMKM fortechcomputer.id yosi fahdillah; Mira Gustiana Pangestu; Vivi Usmayanti; Hanan laras Sabrina; Muhammad haris saputra; Wahya Iffa Lubis; Febby Nanda Utami; yossinomita; Nia Rahayu
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 2 No 2 (2023): Volume 2 Nomor 2 Juli 2023
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2023.2.2.816

Abstract

Perkembangan teknologi yang demikian cepat,turut mempengaruhi pola pikir atau wawasan masyarakat. Masyarakat memegang peranan penting dalam berbagai bidang. Salah satunya dalam meningkatkan perekonomian negara melalui wirausaha, saat ini banyak bermunculan usaha-usaha baru khususnya usaha kecil dan menegah bahkan banyak yang berhasil, Penelitian ini bertujuan untuk menjelaskan Peran media sosial untuk meningkatkan kinerja Bisnis Produk Umkm Studi Deskriptif Pada UMKM Fortechcomputer.id. Penelitian ini merupakan penelitian dengan kualitatif dengan metode fenomenologi. Hasil dari penelitian menunjukkan bahwa Adanya peran Peran media sosial untuk meningkatkan Kinerja Bisnis Produk Umkm Studi Deskriptif Pada UMKM Fortechcomputer.id Kata kunci : Media soaial, kinerja Bisnis, UMKM  
DECISION MODEL FOR SUBSIDY HOME PURCHASE THROUGH FACILITIES MODERATED BY CORPORATE IMAGE (STUDY ON SUBSIDIZED HOUSE CONSUMERS IN JAMBI CITY) Anggia Agustini Saputri; Syahmardi Yacob; Tona Aurora Lubis; Hanan Laras Sabrina
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 2 (2023): JBSMR, Vol. 6 No.2, June 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v6i2.26243

Abstract

This study aims to identify and analyze facilities in improving purchasing decisions with the corporate image as a moderating variable for consumers of subsidized housing in Jambi City. This study has a sample of 140 consumers using a purposive sampling method. The data measurement scale used in this study is the ordinal scale. The data analysis used is quantitative data analysis with data analysis tools using SMART PLS 3.0. This study provides the following conclusions: Facilities have a direct influence on purchasing decisions. Those good facilities will increase consumers to make purchasing decisions. Likewise, an increase in the corporate image can increase purchasing decisions. Vitra company as a moderation is able to increase the effect of facilities on purchasing decisions for consumers of subsidized housing in Jambi City
EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT AND BRAND AWARENESS ON CONSUMER BEHAVIOR: A CASE STUDY OF ES TEH INDONESIA IN KOTA BARU JAMBI Hanan Laras Sabrina; Yosi Fahdillah; Mira Gustiana Pangestu
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.35234

Abstract

This For entrepreneurs, the internet is useful for promoting their business to consumers. The development of digital technology and the growth of the business world in the current era is increasingly heading towards a global direction which makes a company required to establish the right marketing strategy in order to win marketing and be able to compete competitively with competitors. The purpose of this study was to determine the effect of celebrity endorsement and brand awareness on purchasing decisions for Indonesian iced tea, Kota Baru Jambi branch. The population of this study were consumers of Indonesian iced tea, Kota Baru Jambi branch with a sample size of 100 respondents using the lameshow formula. The sampling technique used purposive sampling technique using several criteria. This study uses quantitative methods and the data source used is primary data and data collection using a questionnaire distributed via google form. While the scale in this study uses a Likert scale. The data processing method uses multiple linear regression analysis, determination coefficient, partial t test and simultaneous F test. The results showed that celebrity endorsement had a significant positive effect on purchasing decisions at the Indonesian iced tea branch of the new city of Jambi.Brand awareness has a significant positive effect on purchasing decisions at the Indonesian iced tea branch of the new city of Jambi. And simultaneously celebrity endorsement and brand awareness have an effect on purchasing decisions on Indonesian iced tea in the new city branch of Jambi.
Co-Authors Anggia Agustini Saputri Febby Nanda Utami Mira Gustiana Pangestu Mira Gustiana Pangestu Muhammad Haris Saputra Nia Rahayu Syahmardi Yacob Vivi Usmayanti Wahya Iffa Lubis Yosi Fahdillah yosi fahdillah Yossinomita