Jurnal Economica: Media Komunikasi ISEI Riau
Vol. 11 No. 1 (2023): Jurnal Economica, April 2023

FAKTOR-FAKTOR YANG MEMPENGARUHI JUMLAH KUNJUNGAN WISATAWAN ASIA FARM SELAMA PANDEMI COVID-19 DI KOTA PEKANBARU

Putri Awaliyah Bamelja (Universitas Riau)
Eriyati Eriyati (Universitas Riau)
Ando Fahda Aulia (Universitas Riau)

Article Info

Publish Date
06 Jun 2023

Abstract

The purpose of this study was to determine the factors that influence the number of tourist visits to Asia Farm during the COVID-19 pandemic. The population in this study were all visitors to the Asia Farm Pekanbaru tourist attraction as many as 37,538 people. While the sample is 100 people who are determined using the Slovin formula. Data analysis used quantitative descriptive method with multiple linear regression model. The results of data analysis and hypothesis testing can be concluded that health protocols, accessibility and facilities have a positive (+) significant effect on the number of tourist visits to Asia Farm Pekanbaru during the Covid-19 Pandemic. Meanwhile, the ability to manage tourist attractions does not affect the number of tourist visits to Asia Farm Pekanbaru during the Covid-19 Pandemic.

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Journal Info
Jurnal Economica: Media Komunikasi ISEI Riau
Website

Abbrev

economica

Publisher

katan Sarjana Ekonomi Indonesia Cabang Pekanbaru Riau

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Economica menerbitkan artikel bidang ekonomi seperti berikut, namun tidak terbatas pada: Sosial Ekonomi Ekonomi Kreatif Ekonomi Pembangunan Pemasaran Manajemen Kebijakan Publik Akuntansi Keuangan e-commerce Bisnis Internasional ...