International Journal Of Economics Social And Technology
Vol. 2 No. 2 (2023): June, 2023

The Impact of Promotion, Quality of Goods, and Consumer Satisfaction on the Purchase of spare parts at PT. Oto Rezeki Indonesia

Kelvin (Universitas Prima Indonesia)
Fenny Krisna Marpaung (Universitas Prima Indonesia)
Andini Alfin (Universitas Prima Indonesia)
Anjani Alfin (Universitas Prima Indonesia)
Juli Meliza (Sekolah Tinggi Ilmu Manajemen Sukma)

Article Info

Publish Date
20 Jun 2023

Abstract

This study aims to determine the effect of Promotion Level, Quality Goods and Satisfaction Consumer To Purchase Goods at PT Oto Rezeki Indonesia. This research uses the type of quantitative data and the population in this study are whole consumers in 2021 amounted to 523 by sample study a total of 83 samples were counted use formula slovin. Research results in a manner Partial showing that Promotion Level own influence to Purchase Goods by having mark t count (4.684) > t table (1.99006) with level significant 0.000 <0.05, Quality Goods own influence to Purchase Goods by having mark t count (2.768) > t table (1.99006) with a level significant 0.007 <0.05, Satisfaction Consumer own influence to Purchase Goods by having mark t count (2.329) > t table (1.99006) with level significant 0.022 <0.05 and Promotion Level, Quality Goods and Satisfaction Consumer influential and significant to Purchase Goods at PT Oto Rezeki Indonesia by owning F count (25.303) > F table (2.72) with a significance of 0.000 <0.05

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Journal Info
International Journal Of Economics Social And Technology
Website

Abbrev

ijest

Publisher

Lembaga Riset Ilmiah

Subject

Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

nternational Journal of Economics Social and Technology (IJEST) is a manuscript publication media that contains the results of scientific research in the field of Economics, Social, and Technology that applies peer-reviewed research. Manuscripts published in the International Journal of Economics ...