e-Jurnal Apresiasi Ekonomi
Vol 11, No 2 (2023)

ANALYSIS OF SERVICE QUALITY LIVESTOCK MARKET ON TRADERS SATISFACTION USING THE IMPORTAND PERFORMANCE ANALYSIS METHOD

Neffi Sulkaisi (Universitas PGRI sumatera barat)
Mona Amelia (Universitas PGRI Sumatera Barat)
Nisha Selvia (Universitas PGRI Sumatera Barat)
Yodi Pratama (Universitas PGRI Sumatera Barat)



Article Info

Publish Date
30 Jun 2023

Abstract

The study was conducted to determine the level of interest of traders in the quality of service provided by the Palangki Livestock Market Service, Sijunjung Regency, with the performance level of service quality provided by the Palangki Livestock Market Service, Sijunjung Regency to traders in the Palangki Sijunjung Regional Livestock Market. This type of research is a quantitative descriptive research. The sample used was 72 respondents. Sampling using non-probability with incidental sampling technique. The analytical methods used include Importance and Performance Analysis, Customer Satisfaction Index. The results of the calculation of the overall Customer Satisfaction Index on the quality of service provided by the Palangki Livestock Market Service are 55 percent, indicating that the traders of the Palangki Livestock Market are "Quite Satisfied" with the quality of service provided by the Palangki Livestock Market Service, Sijunjung Regency. Keywords: Livestock Market, IPA, Customer Satisfaction Index.

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Journal Info

Abbrev

apresiasiekonomi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other ...