Jurnal Dehasen Mengabdi
Vol 2 No 1 (2023): Maret-Agustus

Peranan Kemasan Untuk Meningkatkan Pemasaran Produk Kopi Bubuk Pada SMKN 1 Agribisnis Dangau Datuk Kota Bengkulu

Sulisti Afriani (Universitas Dehasen Bengkulu)
Tito Irwanto (Unknown)
Desti Rupita Sari (Unknown)

Article Info

Publish Date
27 Jun 2023

Abstract

Packaging is very closely related to the product. Attractive packaging will add to the attractiveness of the product so as to arouse consumer interest to buy it. at this time SMKN 1 Agribusiness Dangau Datuk has produced ground coffee with quite attractive packaging, but the information available on the packaging is incomplete there are several things that have not been listed in the packaging including information about food additives, composition, instructions for use, storage methods and nutritional value. This is known after community service activities are held, hopefully the input given in the future can be improved so as to increase consumer confidence to buy the product

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Journal Info
Jurnal Dehasen Mengabdi
Website

Abbrev

jdm

Publisher

Universitas Dehasen Bengkulu

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

Description

JDM received manuscripts in the field of community service including training, marketing, local food safety, Appropriate Technology (TTG), design, community empowerment, education for sustainable development, Technology Transfer, Globalization and Social Transformation, Competence and ...