Jurnal Abdimas Bina Bangsa
Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa

PENGGUNAAN MEDIA SOSIAL DAN MARKETPLACE DALAM PENGEMBANGAN USAHA MIE AYAM BAKAR 99, SEMOLOWARU, SURABAYA

Stephanie Astrid Ayu (Universitas Katolik Darma Cendika)
Citra Anggraini Tresyanto (Universitas Katolik Darma Cendika)
V. Devina Setyawati (Universitas Katolik Darma Cendika)
Maria Evangeline Serena Ayu (Universitas Katolik Darma Cendika)



Article Info

Publish Date
25 Jun 2023

Abstract

Wiith the development of technology and information, media promotion that can be used to expand market share is also growing. Digital marketing is currently also increasingly becoming an attractive platform to be used as a means of promotion. Social media and the marketplace are no longer difficult things to learn in order to be used more optimally to promote SME products. However, due to limited knowledge, assistance from intellectuals is needed to provide education and information about the development of information technology and technology, in particular promotional media through social media and marketplaces. This community service was carried out within (five) 5 months, with the main objective of helping business partners who own Warung Mie Ayam Bakar 99 to promote their products through social media and provide assistance in creating marketplace accounts to expand market share. The end result of this assistance is the promotion of business partners using social media, business partners joining the marketplace, namely shopee food and grab food to make it easier for consumers to make purchases

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Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...