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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana International Journal of Economics, Business and Accounting Research (IJEBAR) POINT Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Abadimas Gorontalo Jurnal Abdimas Bina Bangsa BIP'S : Jurnal Bisnis Perspektif

Ayu, Stephanie Astrid

Universitas Katolik Darma Cendika

Author-ID : 1433249

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Social Sciences Transportation Other

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PENERAPAN STRATEGI MARKETING 4.0 PADA WISATA MUSEUM SEPULUH NOVEMBER (TUGU PAHLAWAN) SURABAYA Citra Anggraini Tresyanto; Stephanie Astrid Ayu
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.04.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The Ten November Museum which depicts the struggle of the Suroboyo arek during the struggle era, this is the reason why the number of community visits to the November 10 Museum is very small. With the sophistication of technology, this should not be an obstacle to keep on informing the existence of the November 10 Museum, even more so among today's youth, whose world is very close to the development of Information Technology. The purpose of this research is to be more aggressive in introducing the existence of the Tugu Pahlawan museum by applying Marketing Strategy 4.0 which focuses on the application of 5A (Aware, Appeal, Ask, Act, Advocate). This study uses a qualitative approach with descriptive analytic methods. Data collection techniques in this research are field studies and literature studies. The primary data of this study were from observations and interviews with the public and museum officials as well as other informants needed to obtain a more complete picture, while the secondary data of this study were processed data from museum officials. The results of this study improve visiting the need for information on the existence of the museum, provide an interesting program, officers must be able to answer questions well and easily understood by visitors, the public is given appropriate information and promote the museum through social media.

SOSIALISASI PENGGUNAAN AKUN MARKETPLACE BAGI USAHA KECIL DI CEMANDI SERTA PEMASANGAN PAPAN NAMA JALAN DI SEPANJANG, SIDOARJO, JAWA TIMUR Stephanie Astrid Ayu; Martina Ningtyas
Jurnal Abdimas Bina Bangsa Vol. 2 No. 1 (2021): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Program Pengabdian Masyarakat merupakan salah satu program kerja mahasiswa sebagai sarana pembelajaran dalam mengimplementasikan keterampilan untuk hidup bermasyarakat. Program kerja Pengabdian Masyarakat merupakan program wajib yang diselenggarakan oleh Universitas. Melalui program kerja Pengabdian Masyarakat, diharapkan mahasiswa dapat mengelola dan bekerja sama dengan semua unit terkait dalam upaya mewujudkan program kerja yang bermanfaat bagi masyarakat di tempat terselenggaranya program Pengabdian Masyarakat. Kondisi pandemic Covid-19 berdampak pada perubahan sistem dalam pelaksanaan program pengabdian masyarakat. Program kerja kelompok 7 UKDC dilaksanakan di 2 lokasi. Lokasi ditentukan dengan berdasarkan pada jarak lokasi yang tidak terlalu jauh dari tempat tinggal anggota kelompok Pengabdian Masyarakat. Lokasi Pengabdian Masyarakat Kelompok 7 berada di lingkungan Perumahan Griya Kartika Cemandi Kecamatan Sedati dan di Gang Cendrawasih RT 09 RW 06 Sepanjang, Kecamatan Taman, Sidoarjo.Program kerja pengabdian masyarakat ini bertujuan untuk membantu warga Griya Kartika dalam memasarkan dan mengelola usaha warga dalam bidang kuliner dengan memanfaatkan akun marketplace yang saat ini menjadi trend dalam dunia perkulineran. Program kerja di lokasi yang kedua, yaitu di Gang Cendrawasih RT 09 RW 06 Sepanjang, Kecamatan Taman, Sidoarjo adalah membantu warga dalam pembuatan papan nama jalan serta papan nomor rumah dalam rangka upaya mewujudkan manajemen tata kelola lingkungan tinggal warga. Program pengabdian masyarakat ini dilakukan dalam 3 tahapan yaitu tahapan awal, tahapan proses dan tahapan akhir. Tahapan awal dilakukan dengan melakukan kunjungan ke rumah warga RT 22 RW 05 Griya Kartika dan RT 09 RW 06 Sepanjang. Untuk tahapan proses dilaksanakan mulai dari pendataan warga di Griya Kartika untuk pembuatan akun marketplace serta pendataan rumah warga di RT 09 RW 06 Sepanjang terutama rumah warga yang belum memiliki nomor rumah. Selanjutnya proses pelaksaanaan pembuatan akun marketplace dan pembuatan serta pemasangan papan nama jalan dan nomor rumah di RT 09 RW 06 Sepanjang

SOSIALISASI PENERAPAN PROTOKOL KESEHATAN PADA MASA PANDEMI COVID-19 DI MAGUWOHARJO DAN SOSIALISASI DAMPAK PENGGUNAAN KANTONG PPLASTIK SEKALI PAKAI DI DESA SUMBEREJO, SLEMAN, JAWA TENGAH Stephanie Astrid Ayu
Jurnal Abdimas Gorontalo (JAG) Vol 4 No 2 (2021): Jurnal Abdimas Gorontalo (JAG), November 2021
Publisher : UPPM Politeknik Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30869/jag.v4i2.760

Maguwoharjo village and Sumberejo village are residential areas in Central Java province that fall into the densely populated category. The condition of most of the population in the area is quite fulfilled in terms of economy. Current pandemic conditions affect the daily habits and routines of citizens at the location of community service. The majority of Maguwoharjo villagers have not realized the maximum importance of maintaining and implementing health protocols (including 3M, using masks, washing hands with soap, and maintaining distance) as one of the efforts of residents to help government programs in suppressing the rate of spread of the Covid-19 virus. While the condition of the majority of sumberejo villagers, is a community group that has not fully understood the negative impact of the accumulation of single-use plastic waste that is often used by housewives and other residents in everyday life. Based on the problems outlined above, this community service work program focuses on the implementation of education for maguwoharjo villagers about the importance of implementing health protocols in everyday life and providing education to the community in Sumberejo Village about the negative impact of single-use plastic bag use that causes more and more plastic waste.

THE ROLE THEOF FINANCIAL SERVICES AUTHORITY OF INDONESIA IN ORDER TO SUPPORT RURAL BANK/ISLAMIC RURAL BANK SUSTAINABILITY Maria Widyastuti; Stephanie Astrid Ayu
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1203

The financial services authority (OJK) released data, in all of Indonesia half of the existing rural bank/Islamic rural banks have not met the minimum capital according to the Financial Services Authority Regulation (POJK) No.5/POJK.03 / 2015, which is IDR 3 billion and IDR 6 billion according to the size of their business so far, until December 31, 2019. Of course, with the data released by the OJK, many rural bank/Islamic rural banks will be forced to stop their operations. This research aims to analyze the role of POJK in supporting the sustainability of rural bank/Islamic rural banks. This research was carried out through the following stages: 1) the researcher conducted in-depth interviews with informants with a questionnaire guide; 2) to support the results of the interview, a literature study was also conducted, especially regarding regulations related to marketing products / services; 3) from the results of the interview tabulations are made to make it easier to read the results of the interviews, 4) discuss the tabulated data so that the condition of the rural bank/Islamic rural banks can be seen, 5) make conclusions. The results of this research found that rural bank/Islamic rural banks with a fund of Rp.500,000,000, - for the time being unable to cover the risk that must be borne by rural bank/Islamic rural banks, it is necessary to have a POJK which regulates the minimum core capital. POJK is also very much needed so that rural bank/Islamic rural banks can run their business more efficiently, effectively, transparently and accountably and be able to compete fairly with other financial institutions. Keywords : POJK, rural bank/Islamic rural banks sustainability

Persepsi Konsumen Atas Risiko Pembelian Melalui Media Online Stephanie Astrid Ayu
BIP's JURNAL BISNIS PERSPEKTIF Vol 11 No 1 (2019): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v11i1.16

The purpose of this study is to investigate empirically the risk factors that will influence both simultaneously and partially on the customer's decision to make purchases through online media. This research was used by using questionnaires methods. Population of this study was student and employee at Darma Cendika Catholic University, Surabaya. Research involves to 220 respondent. The sampling technique in this study was used convenience sampling and purposive sampling. The technique of data analysis using factor confirmatory analysis and multiple linier regression analysis. The result of the research by factor analyze confirmatory showed that new factor risk is Psychological Risk. The results of multiple linear regression analysis indicate Privacy Risk, Quality Risk, Purchase Behavior Risk, Information Risk, Product Delivery Risk, Psychological Risk, Health Risk, and Product Size Risk have a significant negative effect on customer Purchasing Decisions through online media.

EFISIENSI BIAYA PENGGUNAAN AIR BERSIH DENGAN INSTALASI JARINGAN PDAM DI RT 04 RW 02 KELURAHAN KEDUNG COWEK SURABAYA Stephanie Astrid Ayu; Devi Oktavia Kristinah
Abdimas Galuh Vol 2, No 2 (2020): September 2020
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v2i2.3828

Pengabdian Masyarakat yang dilaksanakan bertujuan untuk membantu warga RT 04 RW 02 Kelurahan Kedung Cowek Surabaya dalam bentuk pengurusan administrasi pemasangan instalasi jaringan PDAM dan membantu dalam pembuatan papan nama jalan, papan petunjuk jalan dan penomoran rumah. Letaknya tidak berdampingan secara langsung dengan Pantai Kenjeran Surabaya. Keadaan lingkungan sekitar cukup bersih, namun letaknya di sebuah gang kecil. Program ini dilaksanakan dengan tiga tahapan, yaitu tahapan awal, tahapan proses dan tahapan akhir. Tahap awal berupa kunjungan sekaligus wawancara dengan warga untuk mencari kendala warga setempat. Tahap proses dilakukan dengan pendataan secara langsung pada warga untuk pengajuan instalasi jaringan PDAM, pemasangan papan nama jalan, papan petunjuk jalan dan penomoran rumah. Tahap akhir dilakukan dengan pemberian plakat, evaluasi mengenai pengajuan instalasi jaringan PDAM dan pembuatan laporan. Sehingga hasil yang diharapkan kebutuhan akan air bersih dapat terpenuhi dengan biaya yang cukup efisien, tersedianya papan nama jalan, papan petunjuk jalan dan penomoran rumah.

Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Produk Breadtalk Laurencia Angela Indarto; Stephanie Astrid Ayu
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This study is a quantitative study that aims to determine the effect of price, product quality, and brand image on purchasing decisions for BreadTalk products at the Galaxy Mall Surabaya BreadTalk Outlet. The sampling method is purposive sampling using questionnaires distributed to 75 respondents who are consumers of BreadTalk products who are 17 years old and over and have bought BreadTalk products. The results of the validity test show that all statement items are declared valid with a calculated r value > r table 0.2272. The results of the reliability test showed that all variables were declared reliable with the value of Croanbach's alpha > 0.6. The normality test showed that the data were normally distributed with a significance value of Asymp. Sig (2-tailed) of 0.200 is greater than 0.05. The multicollinearity test shows that this regression model does not experience multicollinearity because the tolerance value is > 0.10 and the VIF value is < 10. The heteroscedasticity test shows that this regression model does not experience symptoms of heteroscedasticity because the plot does not form a regular pattern. Multiple linear regression test produces the formula Y = 4.642 + 0.122 X1 + 0.507 X2 + 0.580 X3. The coefficient of determination shows that the independent variable provides a moderate contribution of 0.401 or 40.1% to the purchasing decision variable. The t-test in this study resulted in the price variable (X1) on purchasing decisions (Y) resulting in a t-count value of 0.606 < t table 1.99394 with a significant level of 0.546> 0.050 meaning that the price had no effect on purchasing decisions, the product quality variable (X2) on purchasing decisions (Y) produce a t-count value of 3.480 > t-table 1.99394 with a significant level of 0.001 <0.050 meaning that product quality has a significant effect on purchasing decisions, the brand image variable (X3) on purchasing decisions (Y) produces a tvalue of 3.204 > ttable 1.99394 with a significant level of 0.002 < 0.050 meaning that brand image has a significant effect on purchasing decisions.

The Influence of Product Display Product Display. Store Atmosphere, Service Quality, and Impulse Buying Rio Hariyanto; Stephanie Astrid Ayu
POINT: Jurnal Ekonomi dan Manajemen Vol 5 No 1 (2023): POINT JURNAL
Publisher : Program Studi Manajemen Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/point.v5i1.1657

This study aims to determine the effect of product displays, store atmosphere, and service quality on impulse buying at Hokky Fruit Supermarket Merr Surabaya. The sample in this study amounted to 75 respondents. Methods of data analysis include: validity and reliability test, classic assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. Based on the results of data research with SPSS Version 23, it was shown that all statement items for each variable in the questionnaire were declared valid with rcount > rtable of 0.227, all variables were declared reliable with cronbac'h alpha values > 0.60. The results of the P-P Plot Normality Test show that the data used in this study are normally distributed. Multicollinearity test results showed no symptoms of multicollinearity between independent variables in the regression model with tolerance values ≥ 0.10 and VIF ≤ 10. Heteroscedasticity test results showed no symptoms of heteroscedasticity in the regression model because there was no clear pattern and there was a distribution of dots above and below the number 0 on the Y axis. The results of the multiple linear regression equation in this study are Y = 3.508 – 0.112 X1 – 0.172 X2 + 1.210 X3, the contribution of Product Display variables, Store Atmosphere, and Service Quality to Impulse Buying at Hokky Fruit Supermarket Merr Surabaya at 37.1% is included in the weak category. The results of the t test analysis show that Product Display and Store Atmosphere have no effect on Impulse Buying while Service Quality has a significant effect on Impulse Buying.

Pengaruh Kualitas Layanan, Kualitas Produk, dan Brand Ambasador Terhadap Brand Image Kopi Janji Jiwa Jl. Basuki Rahmat Surabaya Stephanie Astrid Ayu; Karina Fitria Pramaisella
POINT: Jurnal Ekonomi dan Manajemen Vol 5 No 1 (2023): POINT JURNAL
Publisher : Program Studi Manajemen Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/point.v5i1.1665

Perkembangan gaya hidup di Indonesia menyebabkan peningkatan tren yang diimplementasikan menjadi sebuah ide bisnis. Bisnis yang sedang menjadi pusat di Indonesia ialah bisnis kedai kopi. Peningkatan akan kebutuhan dan konsumsi kopi di Indonesia membuat pertumbuhan kedai kopi semakin meningkat terlebih di wilayah kota-kota besar di Indonesia. Salah satu kedai kopi yang juga mengalami pertumbuhan yang sangat pesat ialah kedai Kopi Janji Jiwa. Penjualan yang dilakukan Kopi Janji Jiwa selama satu bulan mencapai 5 juta cup dengan jumlah outlet yang cukup memuaskan hingga mencapai 700 outlet. Kopi Janji Jiwa juga telah bekerjasama dengan William Gozali sebagai Brand Ambassador yang digunakan sebagai alat untuk memperkenalkan Kopi Janji Jiwa dikalangan masyarakat. Tujuan dari penelitian ini untuk mengetahui pengaruh Kualitas Layanan, Kualitas Produk dan Brand Ambassador terhadap Brand Image Kopi Janji Jiwa pada cabang Jl.Basuki Rahmat Surabaya. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 75 responden dengan menggunakan teknik purposive sampling dan metode penelitian kuantitatif. Dengan uji validitas yang dinyatakan valid dan reliabel. Serta pada uji normalitas One-Sample Kolmogorov-Smirnov memiliki alur distribusi yang normal dan tidak terjadi multikolinearitas. Melalui uji t hasil yang didapatkan yaitu nilai signifikan Kualitas Layanan (X1) sebesar 0,186 > 0,05 sehingga Kualitas Layanan tidak berpengaruh terhadap Brand Image. Nilai signifikan Kualitas Produk (X2) sebesar 0,011 < 0,05 sehingga Kualitas Produk berpengaruh signifikan terhadap Brand Image. Nilai signifikan Brand Ambassador (X3) sebesar 0,111 > 0,05 sehingga Brand Ambassador tidak berpengaruh terhadap Brand Image. Kata kunci: Kualitas Layanan, Kualitas Produk, Brand Ambassador dan Brand Image

PENGGUNAAN MEDIA SOSIAL DAN MARKETPLACE DALAM PENGEMBANGAN USAHA MIE AYAM BAKAR 99, SEMOLOWARU, SURABAYA Stephanie Astrid Ayu; Citra Anggraini Tresyanto; V. Devina Setyawati; Maria Evangeline Serena Ayu
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.545

Wiith the development of technology and information, media promotion that can be used to expand market share is also growing. Digital marketing is currently also increasingly becoming an attractive platform to be used as a means of promotion. Social media and the marketplace are no longer difficult things to learn in order to be used more optimally to promote SME products. However, due to limited knowledge, assistance from intellectuals is needed to provide education and information about the development of information technology and technology, in particular promotional media through social media and marketplaces. This community service was carried out within (five) 5 months, with the main objective of helping business partners who own Warung Mie Ayam Bakar 99 to promote their products through social media and provide assistance in creating marketplace accounts to expand market share. The end result of this assistance is the promotion of business partners using social media, business partners joining the marketplace, namely shopee food and grab food to make it easier for consumers to make purchases

Co-Authors Citra Anggraini Tresyanto Devi Oktavia Kristinah Karina Fitria Pramaisella Laurencia Angela Indarto Maria Angelina Susilo Maria Evangeline Serena Ayu Maria Widyastuti Martina Ningtyas Paola Sharon Susila Rio Hariyanto V. Devina Setyawati

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