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All Journal Jurnal Abdimas Bina Bangsa
V. Devina Setyawati
Universitas Katolik Darma Cendika
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGGUNAAN MEDIA SOSIAL DAN MARKETPLACE DALAM PENGEMBANGAN USAHA MIE AYAM BAKAR 99, SEMOLOWARU, SURABAYA Stephanie Astrid Ayu; Citra Anggraini Tresyanto; V. Devina Setyawati; Maria Evangeline Serena Ayu
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.545

Abstract

Wiith the development of technology and information, media promotion that can be used to expand market share is also growing. Digital marketing is currently also increasingly becoming an attractive platform to be used as a means of promotion. Social media and the marketplace are no longer difficult things to learn in order to be used more optimally to promote SME products. However, due to limited knowledge, assistance from intellectuals is needed to provide education and information about the development of information technology and technology, in particular promotional media through social media and marketplaces. This community service was carried out within (five) 5 months, with the main objective of helping business partners who own Warung Mie Ayam Bakar 99 to promote their products through social media and provide assistance in creating marketplace accounts to expand market share. The end result of this assistance is the promotion of business partners using social media, business partners joining the marketplace, namely shopee food and grab food to make it easier for consumers to make purchases
PENDAMPINGAN PENGEMBANGAN BISNIS DENGAN IMPLEMENTASI STRATEGI BISNIS MODEL CANVAS PADA CLOTHING DISTRO PAUL – SURABAYA Citra Anggraini Tresyanto; Stephanie Astrid Ayu; V. Devina Setyawati; Maria Angelina Susilo
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa (IN PRESS)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.978

Abstract

Currently, the world of fashion sells a lot via e-commerce. The main cause of this condition is the fashion world's target consumers who focus on the productive age group, namely 15 - 64 years old. However, for young people's fashion, many people aged 15 - 40 are looking at it. This condition then led to the growth of very tight fashion competition. Therefore, fashion businesses need to design a systematic business strategy to ensure the sustainability of their business. One of the business ventures that is facing the current competitive situation with fashion is Paul Distro Clothing. Focusing on men's clothing products, namely t-shirts with character motifs, are the main products. Paul Distro Clothing is one of the business actors who is facing competition in the fashion business, such as the emergence of new competitors with the same products, thrift products which are being loved by young people. This assistance is also needed so that business continuity continues well. The output target of this community service activity is to increase knowledge of partners' business strategies as a business sustainability effort.
Co-Authors Ayu, Stephanie Astrid Citra Anggraini Tresyanto Maria Angelina Susilo Maria Evangeline Serena Ayu